Showing Up On Your Website In A Powerful Way

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Showing Up On Your Website In A Powerful Way

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When you first start your business, things probably feel pretty messy. 

 

Your to do list is as long as your arm, you’re consuming content at an alarming rate, and there’s a never ending stream of internet ‘gurus’ and coaches telling you you must absolutely be using this exact 3 part system to succeed on instagram/pinterest/insert platform here. 

 

On top of that, you need to be active on ALL social media channels EVERY DAY to reach enough people so that you can land new clients, share your message, and build your business. Right?

 

Well…that’s how many of us start out. But it isn’t the way it has to be.

 

Building a sustainable online business

 

It can feel like the most logical thing is to reach many people. You want to get as many people as possible following you on your social media channels, signing up to your email newsletters, visiting your website, so that you have more eyes on your work and a higher chance of converting.

 

Long term, that can feel like a lot. And is it really what feels aligned to you?

 

I believe you should run your business whatever way feels best to *you*, not doing what other people say you should be doing. I know it feels like you need to try allll the things and believe, me I’ve been there. But to me, there is a way to build your business which is much more sustainable in the long term.

 

Swapping sales calls for connection calls.

 

Swapping lead acquisition for community building.

 

Swapping vanity metrics for lasting relationships with soul aligned clients.

 

To me, that feels way better. And the important part is, what feels most aligned for you?  

 

Authentically sharing your message

 

Once you’ve dreamt up your big vision for your business, you need to start taking action in that direction. And how you feel as you head in that direction will define how quickly and easily you reach your vision.

 

If consuming too much content, trying different frameworks, and listening to too many gurus makes you feel overwhelmed and like you don’t have a clue where to start…stop doing those things!

 

I’m not saying you should never try something new. We often also need to take a few wrong steps before we find ourselves on the right path, and sometimes by trying what isn’t a good fit, we figure out what is a good fit for us.

 

So instead of that, try to think about what type of business owner you need to be in order to have the business you desire. What types of activities do you do on a daily basis? How do you connect with your potential clients? How do you use social media for your business? Where do your clients like to see you show up? 

 

And finally, a big spoiler: the absolute best place to pull this all together is (yup, you guessed it): on your website.

 

How you can show up powerfully on your website

 

Knowing all of the things I’ve just written about will help you be in a place where you’re ready to show up powerfully on your website. 

 

Your website is here to stay. It’s the one place online that anyone can access anytime, that looks exactly how you want it to look and can portray your message exactly how you’d like it portrayed. But if you’re too early in your business and you don’t know any of the things about who you are as your business owner, your big vision for your business, your values and mission, how you like to run your business and who your ideal, soul aligned client you love to work with is; you won’t have a website that will draw them in.

 

You could, of course, make a website that shows exactly where you are in this moment. But if it’s geared towards where you are now and not where you’re going to be in a couple of years, do you think it will really attract the type of client that you’d most love to work with on your way there?

 

There are a few main areas where you can show up in a much more expansive way on your website.

 

  1. The messaging on your website

Basically, all of your written content. This should inspire people, let them know more about you, make them want to take action, and be succinct enough that they can figure out who you are and what you do very quickly. So on different parts of your website, there will be different types of copy. 

 

To me, I see my website as the main part of everything I stand for; the main part of my business that converts enquiries, the place where people go when they’re considering working with me and want to find out more about me and my work. My website makes them feel inspired, excited, like they finally found the perfect designer they would love to work with, and that they have a very good understanding of what it will be like to work with me. 

 

Then, in my blogs and on my social media channels I can go further into all of the little specifics, details, more information, and everything else that my soul-aligned clients love to read about.

 

Your website is always there and has a big job to do. It doesn’t disappear (or maybe not even show up in) fast moving social media posts that people quickly scroll past without really paying attention to. Your messaging needs to pull people in and get them invested in you. Be bold, shine your light, and share your message. 

 

  1. Your website’s branding

Your website also needs to be visually appealing and memorable, and your branding is what helps create a standout visual experience for your clients.

 

This includes your logo, favicons, colour palette, typography…all things that seem like you would be fine if you just wing it, but your branding makes up most of the visual experience on your website and has a huge impact on how memorable and impactful your website can be.

 

I started out with a very muted and ‘safe’ branding and then recently relaunched my branding which was done by the wonderful Laura at Sugar Grenade Designs and Bea + Elle. She saw my vision for what I would love my brand to be longer term, how I want my work to be portrayed, and what my soul aligned clients really love.

 

By putting myself out there with bolder branding on my website, my social media also quickly followed suit and now I have a very attention grabbing and memorable brand that is cohesive not only across my website but all of my social media channels as well.

 

  1. Your photography on your website

Here is the last main place we’re going to touch on for now: your photos are incredibly important, and often totally unappreciated.

 

If your photos are bad, your website will look bad. I’m being blunt here because I don’t want you to take this lightly: no amount of great web design will make up for terrible photos. Believe me!!!

 

You will also most likely need more photos than you realise. The great news is, if you work with a brilliant photographer, they will do all you need in one session. And as with your messaging and branding, if you have amazing photos done for your website, you’ll be able to use them on your social media channels for months to come.

 

High quality photos will work seamlessly across your website, show you in your best light, and let your clients feel like they know you before they decide to work with you (so important when you’re a personal brand).



Shine your light

When you spell it all out like that, it seems easy peasy. But many of these things are ones we learn and figure out as we grow, and not ones we innately know right as we start our businesses. So this is why it can feel better to wait until you’ve been in business for a little while before you invest in a web designer; because when you are ready to work with someone, you’ll know yourself and value all the different pieces of the puzzle that you need to pull together to show up as powerfully as you can on your website. 

 

When you show up powerfully like this, your business can grow hugely as a result of having a standout, inspiring, memorable website.

If you want more like this, make sure you join my Facebook community where we love talking about all things running your online business, following your intuition and building self-belief.

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How Your Website Builds Safety In Your Business

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

How Your Website Builds Safety In Your Business

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How are you building your business?

Are you creating it to match your own vision of success, and building your security from within yourself? Or are you doing what everyone is telling you you *have* to do to make £5k or £10k + months and beyond (is that even what you really want?), and looking for someone else to give you that security you’re craving? (Hint: you’ll be searching for a while!)

We often complicate things a lot more than we need to. You don’t actually need to be active on 8+ social media channels every single day, have a referral scheme, a group, two funnels, a few spreadsheets and £1000 a month in facebook ads to succeed. It can be way simpler than that.

I’m not saying that you don’t need any of those things, or that you won’t need to do anything to make your business work. Running your own biz can be tough! What I am saying is, know your big vision for how you want your life and business to look. Figure out who you want to be. And then create that security you need to do that from within yourself and your business first, and stepping out of that never-ending cycle of shiny objects and promises from online gurus that ‘this’ is the one thing that will take you to financial success.

 

Security we create from within ourselves is the baseline for all of our manifestations

If you don’t feel secure in your own business, how are your clients going to feel secure about investing with you? If you aren’t creating a home online where they can see your energy and what it would feel like to work with you, in a way that makes them feel excited and secure that they’re making the right decision by investing with you, where does that leave them?

Truthfully, you only need to get a few things right to get your business moving in the right direction. And your website is one of them.

 

Why do you need your website to create security in your business?

Your website is the place people go to see who you really are. Are you dependable? Do you care enough about your business to invest in it yourself? Do you believe in yourself enough to bet on your own business? 

These things are immediately clear as soon as people land on your website. They don’t need to be ‘woo woo’ or ‘in tune’ to make an immediate judgement of whether or not they’d feel secure investing with you based on your website. 

We see time and time again statistics like half of users citing a business’ website design as the number one factor in their credibility, or that when visiting your website users decide within 10 seconds or less whether they trust your business based on the design of your site, but then people still think it doesn’t matter if they get by on a website that doesn’t instill a sense of credibility and security for their users.

If you want to create the stability you crave in your business and spread that same feeling to your potential clients, you need a stand out website that shows off your business so they feel secure making the leap to work with you.

 

Often when we feel uncertain, is when we need to rise

When we continue to receive the same lessons, it’s because we haven’t really understood what we’re meant to learn yet. And usually, when we feel uncertain about making a decision, that’s when we need to take the leap more than ever.

How can you attract clients that will want to invest with you? By first investing in yourself. You’re putting out what you want to receive, and when your potential clients see that you feel secure enough in your own business to invest in yourself, that’s when they’ll feel comfortable and excited to invest in your business too.

You don’t know what every step will look like when you start; you need to start taking action to build your dream business before you can have your dream business. What does that look like for you? What feelings do you want to inspire in your audience?

 

Depending on your website instead of social media

Social media is an amazing tool that you can (and should) use for your business. There are so many variables though, building your business solely on your social media presence isn’t a good way to go. You don’t own your channels, who knows what the algorithm will do with your content from one day to the next, and whether or not your posts will end up in people’s newsfeeds today. 

Your website is your home online; it portrays your energy, it’s your virtual stake in the ground, it should share who you are with your dream clients and it works for you 24/7. It’s the one place online that is 100% YOU, shares your message with the world, and can get your dream clients from ‘who is this?’ to ‘I NEED this in my life now!’.

Wouldn’t you rather have a beautiful, attention grabbing website that can look exactly how you’d really love it to look rather than building your business on the fickle nature of social media and spending 2 hours crafting on a long form facebook post that might only show up in a handful of newsfeeds today?

 

Build safety in your business instead of depending on outside factors

If you depend on outside factors for that feeling of safety in your business (filling your classes with X amount of people, or that one big monthly contract), you’ll never find it. You need to create safety from within yourself first.

Once you feel safe with yourself and your business foundations, then you’ll start attracting the same back.

An amazing website is essential for creating that safety in your business. You have a solid, standout, attractive online home that shows off who you really are; not just social media posts that may or may not show up in someone’s feed today. This builds SO much more trust (and a feeling of safety) with your clients.

Are you creating your own safety in your business with an amazing website, or are you looking for it somewhere else?

If you want more like this, make sure you join my Facebook community where we love talking about all things running your online business, following your intuition and building self-belief.

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How Do Our Daily Rituals Shape Our Business Future?

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

How Do Our Daily Rituals Shape Our Business Future?

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Imagine your future.

What do you see? What are you doing? You’ve probably dreamt of this before. Think about it. How often have you found yourself absolutely transfixed by a fantasy of that perfect someday? How many times, while stuck in the office, going through the motions, have you found yourself daydreaming about what you would do if things were different. If only you had the time, money, energy. If only things would change!

 

Though, maybe you aren’t stuck in an office at all. Maybe you’ve already taken that first step to carve your own path. You’ve taken the dream and made it a reality through drive, passion, and a lot of hard work. As the execution of business ownership overtakes the fantasy phase, there is still room to daydream. You have something solid now, but what will it be in a year? In 10 years? There are so many possibilities, of course you’re still dreaming!

 

No matter where you are on your journey as a heart-centred entrepreneur, there is always room to dream. If you didn’t, how else would you know what you want? How else could you plan for your future? Without dreams, there are no goals. No destination to travel towards, little to motivate you, nothing at which to direct your energy. Living wild and free is fun and has its place, but it can also leave you feeling empty, directionless, and unfulfilled.

 

Even for those of who are determined and driven, you can end up feeling lost, as no matter how hard you work, you still can’t find the balance. It’s like all the pieces of the puzzle are there, but for some reason, they just aren’t falling into place. Other business owners seem to juggle it all with ease. What is the secret!?

 

There is no secret! It isn’t a matter of finding that one little trick that will make everything easy. Unless you have a time-turner, of course, but those are in short supply these days. And since it isn’t likely that a magical, problem-solving device is going to fall into your lap anytime soon, you’re going to have to find another way to create that balance in your life.

 

Rather than putting all your money into some easy-fix solution, you’re going to have to work for it. Yep, that’s right. The solution is more hard work. Despite all the work you have already put in to your business, you are going to have to do more. But this work, it isn’t about your brand. This isn’t about crunching numbers or making sales. This is about the work you put into yourself.



Oh The Places You’ll Go

 

Imagine your future, again. Notice, once more, what you see around you. How did it get there? How did YOU get there? In order to attain this success, there had to have been a very determined person putting in the time and effort to make their dream a reality. Imagine that person. What are they like? What do they first thing in the morning? What is the last thing they do before bed?

 

Is it you? Or is it the person you wish you could be? How does that fantasy-self match up to the person you currently are? Even the hardest of workers can fall into habits that prevent them from reaching their full potential. Whether it is through a lack of organisation, poor time management, an abnormal sleep schedule, or perpetual procrastination, our daily rituals and routines influence our present and future selves. Each action has infinite possible outcomes. When we choose to create daily rituals and maintain a routine that benefits our physical, mental, emotional, and spiritual well-being, we tip the scale in favour of positive results. This affects not only our sense of self and our everyday life but, likewise, our work.

 

That self you imagined – the one who has found that sought after sense of fulfillment and  success – it isn’t just a fantasy. It is a goal, an achievable future. The key? Becoming the person you need to be in order to reach that goal. This isn’t a case of changing yourself to fit it or impress others. It’s a matter of building habits that reinforce positive growth. 



Systems For Success

 

As an entrepreneur, there are a few basic things that really help to set you down the path to success. They work like magic, but are as practical as it gets. These are things like keeping a schedule, making to-do lists (and completing them), and using a day planner. They may not be exciting, but solid organisational habits are essential to a successful business.

 

Do you really believe Future You just decides to work whenever you please? Not likely! I would wager that you have a set schedule and keep a calendar. You plan out your workload in advance and find ways to balance all the other tasks that seem to infiltrate the day. Things are so much easier. And why? Planning!

 

Make a daily ritual of filling out your planner. It is literally one of the simplest but most powerful actions you can take. It allows you to keep order without having to remember all those important dates, meetings, and appointments on your own. This prevents embarrassing mishaps like double-booking a call or missing a deadline. It also allows you to block out parts of your day in a regimented way, which breeds consistency, a chief factor in building habits and keeping on top of work. Plus, by writing down your schedule for the day, it frees up space in your mind for other important dates, like an in-law’s birthday! But guess what… You can write that down too!

 

It isn’t just dates that we need to remember. Memory is, unfortunately, fallible. How many times have you rushed out the door and completely forgot to grab your phone/wallet/kid, only to recall when you’re already halfway to your destination? By taking measures to ready yourself in advance, you are more likely arrive prepared and stress-free. 

 

Think about it like packing a suitcase. How much easier is it when you have a checklist? Sure, a mental checklist might work for some, but what happens when you arrive at the beach without a swimsuit? A silly comparison, I know. But what would Future You do? Do you hit the beach stark naked? Or do you take the time to get organised and avoid a potentially awkward display of public nudity? In other words, do you just fly by the seat of your pants and hope for the best, or do you make a plan, get organised, minimise risk, and maximise success?

 

All that being said, making a list isn’t going to solve all your problems. I used to be a BIG list person. Even my lists had lists. Compiling them, keeping track, ticking them off. I was addicted! But I quickly realised how exhausting a never ending to do list can be. Instead of actually being productive, we end up feeling like we’re chasing something, which can leave us unfulfilled and anxious when we don’t tick everything off. Now, instead, I choose my top three items for the day and concentrate on those items. This helps keep me focused and clear on my desired outcome each day. To stay organised, I use Trello, and put all specific project items and outcomes in individual boards relating to that project. That way I can still keep track of everything, tick things off, and stay organised, without going through the continuous list-making cycle. Instead of waking up to a huge list of little things that consistently transfer to tomorrow’s list, I use the tools that work best for me. The result? Projects get completed, goals are met, and I stay on top of it all!

 

Whether you use a list, Trello, or any other method or program to keep yourself in order, it’s important to remember that writing it down is just one piece of the puzzle. In order for a written note to have purpose, it has to lead to an action. The idea of writing a list or setting a schedule might seem like work itself, which can lead to the brain feeling satisfied once we are done the simple task of writing. That’s enough work for one day, right? Wrong! Writing it down won’t do much good if you aren’t following up. If you set a schedule, keep it. If you make a checklist, read it, reread it, reflect, and take action. You won’t just magically become organised overnight. It takes work. It takes effort. It takes repetition. But by putting systems in place that bolster success, these actions become a part of your everyday life.



Sleep On It

 

What kind of lifestyle does Future You lead? Are you working away in your little cottage in the woods or putting in time from your penthouse apartment? Are you travelling the country, off-grid, with wifi-stick or enjoying a glass of wine while you work from your villa in Tuscany? Or, are you coming home after another night out, bleary-eyed, dehydrated, and about to sleep til noon?

 

No matter what your ideal lifestyle looks like, the successful futures all have something in common: you, working. 

 

That isn’t to say that you have to work all the time. But no matter your lifestyle, no matter where you are and what you are doing, in order to be a success you have to get up and do the work. If you’re up all night, how can you expect to get anything done? A lack of sleep affects your mental and physical health! It disrupts cognitive function, inhibits your body’s ability to heal, and can leave you feeling like absolute rubbish. And when a poor sleep schedule becomes your norm, those effects only build, stacking upon one another until you are a mess of exhaustion and stress.

 

It doesn’t even have to be a case of staying out partying all night either. Many people stay up watching Netflix or scrolling Instagram until the wee hours. How many of us have made a habit of watch a series before bed, only to find ourselves several episodes in as the sun comes up? Just because you stay up all night at home instead of the pub doesn’t mean you’re doing better than the party-goers. 

 

In fact, it can be just as damaging to pull an all-nighter in order to get more work done. If you haven’t slept, chances are your output isn’t top-quality. Again, this goes back to your health and your mind. If your brain isn’t functioning at full capacity, it isn’t going to produce results you can feel proud of. What else happens when you forsake sleep? You health deteriorates. You burn out. You can’t reach your goals if you’re too tired or unwell to think! Plus, I would guess the ideal Future You doesn’t have dark circles under their eyes!

 

So what can you do? Reconsider your daily rituals around health and realign your trajectory. Set a sleep schedule and stick to it. Innumerable studies have shown the benefit of sleeping and waking at the same time everyday. As your body gets used to the regiment, it becomes natural to sleep and wake at those hours. 

 

Yes, even on the weekends! 

 

We have a circadian rhythm for a reason. In keeping a set sleep schedule, you give your body and mind a break as you become used to pattern. The common habit of sleeping in becomes a thing of the past. Instead, you replace it with a habit that promotes drive and peak performance. By making a conscious decision to sleep around the same time each night, you set a precedent for yourself. And in setting alarms for the morning, you are putting a ritual in place that will soon just become your regular routine. You might also have to break the habit of hitting the snooze button, if that happens to be a vice. Difficult, but possible!

 

Of course, some of us don’t fully get a say in our sleep schedule. With two little kids at home who aren’t great sleepers, I know that it can be so frustrating to hear the continuous chorus of “Oh, you just need to go to bed earlier”. For those of us with children or other dependents, a regular sleep schedule just isn’t possible. I think the important thing here is to try and rest as much as possible, when you can, and try to ensure that the sleep you do get is as good as possible. At some point, this phase will pass!

 

The key message to take away from this? Take care of yourself! It doesn’t stop with sleep. A healthy diet, exercise, and time outdoors are integral to your overall well-being too. Take a look at each corner of your life and you’re bound to find a few detrimental habits. Recognise them, reevaluate your routine, and work to build systems that serve you and your body. You business will thank you!



It’s What’s Inside That Counts

 

Future You is organised and well-rested. You keep a solid schedule, for work, for sleep, and so on. You take care of your health through exercise and plenty of work breaks. But what about on the inside? What kind of person are you? 

 

Looking inwards, it is important to recognise your strengths, but it is just as important to recognise your weaker points and work to reinforce the positives. Self-development is integral to your growth, both as a person and a business owner. 

 

And thankfully, there are countless rituals you can integrate into your life to bolster this growth! Things like mindfulness and meditation can help you find balance and clarity. Mindfulness is especially applicable, as you can practice it almost any time, anywhere, simply be bringing attention to the present moment. Whether it is through focusing on only one task at a time or actively paying attention during a meeting, practicing mindfulness at work can promote efficiency, understanding, and communication. 

 

It isn’t something you have to do at all times; sometimes we work better in a flow state. But by simply reminding yourself to be present when necessary, you are taking that step to becoming someone for whom mindfulness is natural. 

 

Meditation does not need to be a big production either. Yes, many meditation practices do take time and effort to master, and if that is something of interest to you, I encourage you to seek out that avenue. For those, however, who are looking to start smaller, simple meditation and breathing techniques do wonders to centre you. Meditation and intentional breathing are both beneficial for calming the mind and lowering stress. Now, I could be wrong, but I suspect your ideal self isn’t stressing out! That isn’t to say Future You won’t ever get stressed, but it shouldn’t be constant. While some people do thrive under pressure, there is a difference between positive pressure, like deadlines, and overwhelming stress that causes burnout. Using grounding techniques like those mentioned above will help you avoid the latter.

 

Other ways to invest in your Future Self involve taking courses and attending workshops and seminars. If you want to be the best your can be, it is essential that you continue learning and growing in your career and as a person. Take courses to upgrade and advance your skills and understanding in your particular field. Workshops that encourage growth, whether related to career or to self, are an exceptional investment.



Think Of All That Could Be

 

As a business owner, what helps you succeed? Is it the latest smart phone? A comprehensive filing system? A perfectly curated corner office? Or is it hard work, self-reflection, and a drive to constantly improve?

 

It seems obvious, the latter should be the answer, but is that really what you imagine when you picture your future self? So often, it isn’t personal growth and inner-change that we focus on. Instead, we to fixate on external markers of success. We get this notion stuck in our head that, in order to reach our goals, we need things. If we just had that one thing – the professional blazer, the high-tech gadget, the perfect studio – everything would fall in to place! 

 

This is a “Have-Do-Be” mindset. “Buy this thing and you’ll finally be happy.” As the backbone of advertising and the main message pushing the American Dream (yes, even in the UK), it’s no wonder this view is so engrained in society as a whole. It is especially prominent in business, as we are told, again and again, that we need more in order to compete in the market and reach the top.

 

But you’re a heart-centred entrepreneur! You are looking for so much more! Rather than seeking something to magically change your life you ask yourself, “Who do I need to be, to do what I need to do, to get the success I desire?” This is a “Be-Do-Have” mindset. It encourages you to focus on becoming the kind of person you dream of being, the one that puts in the work, builds positive habits, and takes action to make their own success.

 

Buying an expensive device isn’t going to magically transform you into the punctual, organised, professional business owner you dream of being. Taking the time to work on yourself; that is what will push you forward!

 

Want to learn more about the “Be-Do-Have” mindset? Keep your eyes open for an exciting, upcoming blog!



What Does Your Future Hold?

 

As an entrepreneur, you’ve already taken a big leap towards achieving your dreams. You have already accomplished so much, reached so many goals; you’re well on your way to being a success! But it’s important to remember that success comes on your own terms. You get to decide what it means to you. It isn’t about hitting the right milestones or beating a peer or a competitor; it’s about defining who you want to be and working hard until you get there. And then, once you’re there, you continue working. You seek out new goals and find new ways to advance yourself. You reevaluate your habits and implement new rituals in order to reach that next level. There is no secret. There is no destination. There is just a journey that is unique to you. 

 

But guess what? You get to decide what happens next!

 

If you want more like this, make sure you join my Facebook community where we love talking about all things running your online business, following your intuition and building self-belief.

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How To Hustle Like A Soulpreneur

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

How To Hustle Like A Soulpreneur

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The word “entrepreneur” paints a picture of a go-getter.

They are someone who is strong, self-assured, and confident in their work; all positive and desirable traits. Yet, we may also see this person as obsessed with their work; unyieldingly driven, money- focused, and bent on success, no matter the cost. These people live to hustle; they eat, sleep, and breathe their career. 

It’s a stereotypical vision of an entrepreneur, and one that doesn’t allow for a lot of dreaming or spiritual consideration. As a heart-aligned entrepreneur, is that really the lifestyle you want? Likely not! But just because you aren’t slogging away 80+ hours a week doesn’t mean you don’t care about you work! And it definitely doesn’t mean you can’t be a success! 

What it does mean is that you do things at your own pace. You have a vision. You know when to put in the work and when to take a break. You have created a business and can take pride in running it the way that is best suited to you and your lifestyle. There is no point in working yourself to the bone if you are going to burn out. External sources often tell us we are meant to work in a certain way in order to succeed in the business world, but the most important thing you can do is trust yourself. In trusting your own intuition, you stand at the same level as any other entrepreneur. The difference? You chiefly follow your heart. 

 

So how does one “hustle” like a soulpreneur?

Well it isn’t so much about hustling, and more about designing a future that serves you, through confidence, clarity, and self- investment. This isn’t about a brand. This is about you and the steps you can take to gain confidence in yourself. 

Creating routines and rituals that allow you to live and work in a heart-aligned manner is a large part of the ongoing process, and of benefit to both you and your clients. But there are some big (and I mean BIG) actions you can take that will help you build your own self-confidence while also levelling up in business. 

 

Set Your Intention 

One of the most valuable things you can do for your business is know yourself. Understanding what motivates you allows you to see the fire in your own heart. There is a reason why you’ve chosen to walk the path of an entrepreneur. What is it that you want to put out into the world? What unique gifts can you offer? 

Recognizing the why behind your actions allows you understand your values. These are important parts of what make you you, and when you put yourself into your work, it creates something unique and spectacular. Think of what values are most important to you? Community? Integrity? Family? How do these values influence your work? 

If you are struggling to recognize exactly what values are intrinsic to you, try grounding yourself. You can do this through meditation or simple breathing exercises. Or perhaps you need something concrete in front of you. Try writing a list of things that you value and see what really resonates with your heart and your work. Applying these values to your business plan brings in a deeper level of care and passion. Rather than seeking only to make profit, you are focused on putting good energy out into the world. 

For example, if you value creativity, you may seek out fellow creatives to work with. You may listen to more ideas and explore innovative options with clients, instead of focusing on what’s popular or what will sell. You aren’t simply looking to churn out a bunch of product; you want to celebrate the creative process and produce only the highest-quality output. 

In focusing on your values and setting intentions based around them, you are able to work from both the mind and the heart. 

 

Clarity On Your Ideal Client 

Knowing your client is key! If you’ve heard it once, you’ve heard it a thousand times: Know your audience and know them well, so you can cater to what they want. But what about what you want? What is it that you want to put out into the world, and for whom do you intend it? 

Part of knowing yourself as an entrepreneur is knowing your ideal client. You are an innovator, carving your own path. So why can’t you manifest your own client? Well… you can! But this isn’t about wishing really hard and willing someone into being. Manifestation is more than just visualising and believing. It’s about understanding what you want and why you want it, and then taking action to get it. 

When you understand what kind of person you are and what values you hold, it becomes much easier to recognize other individuals whose values match you own. That is the heart-aligned client; the one who is looking to achieve the same goals as you, in the same manner. Chances are, neither you nor your client are looking for a rush job or easy fix. You are looking to build a relationship based on trust, shared intention, and mutual understanding. 

So how does one find their dream client? First, take a look back at the values you’ve come to observe in yourself; the ones that are intrinsic to who you are. Make those key beliefs known. Share your hopes and dreams. Present yourself and your intentions in an honest and open manner. This allows potential clients to get to know you, not only as a business, but as a person. 

Manifestation as a practice is complex and layered, and may seem alien to those who don’t understand it or only see it as airy-fairy woo nonsense. But as a concept, it is honestly quite simple: Like attracts like. This is manifestation in its most basic terms. Like energy attracts like energy. Like people attract like people. We gravitate towards those who are like us, those who share our beliefs, those who make us feel at ease. 

When you express your true self, letting the world know exactly who you are and what you’re all about out, you put your energy out into the universe, and attract like-energy back. In taking deliberate action to put yourself out there, you are creating an opportunity to attract those whose values and hearts align with yours. 

 

Invest In Yourself 

Self-investment can take many forms. While financial investment, which is indeed important, may be the first thing that comes to mind, there are so many valuable ways you can invest in yourself and your business. Investing in yourself – your health, your happiness, your own growth – can have a ripple effect that benefits your work, while investing your time and energy in key aspects of your business can allow for optimal output, ease, and success. 

Of course, we can’t completely ignore the financial side of investment. It is vital to your business that you invest some funds into it. Whether you offer goods or services, there will have to be an initial investment, in order to produce the product or hone your skills and the services you offer. In those regards, their are some big-ticket items that stand out as important things to invest in. 

One in particular is your website. Making your own site can work when you’re jut starting out, but once you have built a following, a simple Wix site just won’t cut it. Your website is the home base of your business. This is especially notable in our current global climate, as things are progressively moving online. Research has shown just how valuable websites are for businesses, and this is only increasing. Further research illustrates just how quickly internet users are to judge websites, and by proxy, businesses. A poor website, or lack of one altogether, can send the wrong message to potential clients, as it signals a lack of professionalism. 

Is that to say you are not a professional if you don’t have a website? Of course not! But the general public has come to expect that reputable businesses will have a website; one that is engaging, visually appealing, to-the-point, and easy to navigate. It is the norm, and for good reason. It allows you to present yourself to the world and allows the world to get to know you. Why wouldn’t you want to invest in that? 

Aside from investing in your website, investing your funds in time-saving measures can greatly add to your business. Hiring an assistant (virtual or otherwise), a copywriter, a PR professional, or the aforementioned web designer allows you to save time and focus on the parts of your business that only you can oversee. It isn’t that you are shirking 

these responsibilities. More so, it’s knowing when to take the lead and when to invest in support to execute those fundamental tasks. 

Another form of investment, one that may or may not cost, is investing in self- development. This can be through courses, workshops, or personal study, just to name a few. Want to up your SEO game? There are amazing online courses that will help you hone skills that are both valuable and often necessary to the success of a online business. Feeling less-than-excited for another day of routine? Invest in a new hobby or artistic endeavour! Take up a new instrument, learn a new language, practice handstands. Again, you don’t necessarily have to pay in order to self-invest. There are countless, amazing free tutorials online. Whether you are looking to learn a new skill, advance your business know-how, or pick up a new hobby, investing in something that expands your knowledge and brings you joy is invaluable! 

Of course, time itself is an investment. It is imperative that you invest your time and energy into the work you produce, as well as the oft-unseen, behind-the-scenes activities that allow your business to run smooth. It is a matter of deciding how much time you must put into your endeavours in order to produce a product or present a service that is true to you. If you are trading in quality for the sake of saving time, then you aren’t using your time well! 

On the other hand, it is just as important to invest time in the world outside of your business. Your family, your friends, your health and happiness; they are all a part of what make life great. Taking time to focus on yourself and your world allows you to separate yourself from your business. It lets you recharge and rest, and gives you time to enjoy the life you have created for yourself. 

Take a break, not just physically, but mentally. Spend time with you family and focus on them. Don’t allow your brain to wander back to work. Enjoy a walk in nature. Do some yoga. Whatever it is that makes you happy, that is something worth investing in. 

 

Charge Your Worth 

Part of building self-confidence is knowing your worth. In an abstract sense, it is about knowing that you, as a person, are valuable and loved. You are more than a worker bee, churning out goods and services in exchange for capital. Your dreams matter, your time matters. It is important that you recognize what you have to offer. 

Subsequently, it is also important to recognize your worth in a financial sense. As a burgeoning entrepreneur, and even for those who have been at it for a while, there is a tendency to overwork and undercharge. There is this overarching notion that entrepreneurs and startups are worth less because they don’t have the same financial backing as a multinational corporation. 

But that just isn’t true! You, as a professional, have an amazing and unique skill set that only you can offer to the world. You have invested the time and energy (and likely, funds) into the schooling and training necessary for your work. You have put all of yourself into your dream. Why wouldn’t you charge your worth? 

Don’t sell yourself short, simply because you think people won’t buy in. If you present yourself and your business as cheap, that label can stick. We all love a good bargain, but when people see a high-ticket offer, they equate it with high-quality. This isn’t to say you should over-price yourself. If you overcharge, you are bound to lose the trust of your following. 

Finding the balance is key. Research the national average price of the goods or services that you offer. Note the similarities and differences in your offer, compare and contrast. It can take a bit of time and effort, but that, again, is an investment in itself! 

 

Trust Your Vision 

Above all, trust yourself! Knowing yourself, knowing your client, investing your time and energy; it’s all for nothing if you don’t first believe in your vision. 

It can be hard to find confidence when you are so used to second-guessing yourself. But every time you feel that twinge of self-doubt, remember: This is your story. You decide which path to take. You have the capacity to do so much! It’s a matter of recognizing this in yourself. I mean, look at what you have accomplished so far! 

Don’t pretend like it’s nothing. You’ve literally created your own business. That isn’t easy! You’ve worked hard to get where you are. It had to start somewhere! There was an idea, a goal that you set out to meet. What was the idea? The dream? When you first imagined your own business, what vision did you have for your future? 

Part of succeeding in business is knowing what your goals are. This is true whether we are talking in terms of numbers and KPIs or abstracts, like feelings of fulfillment. The latter plays back to the sentiment of knowing your intentions. As mentioned above, realising the “why” behind the “what” gives you a deeper sense of who you are and what values you hold. 

But it is just as important to trust the “why”. Why am I doing this? Why am I going in this direction and not that one? Because it feels right! You can actually sense it in your body, whether it is that deep pit-of-the-stomach feeling that guides you to act or an electric giddiness that pushes you forward. You body is in tune with your mind and your heart. Your intuition is strong. There is a reason why people say “trust your gut”! Those intrinsic feelings are there to guide you. Your heart innately knows what is right, so trust that you know too. 

 

Who Needs To Hustle? 

Do you need to work hard be a success? Yes. Does that mean you have to work yourself to the bone? Absolutely not! A big part of success is enjoying it. Reaching your goals is important, but taking the time and doing things at your own pace is invaluable! It allows you to be present and find joy in the process. 

If you’re pushing yourself beyond your limit, you’re going to burn out before you can reap the benefits. What’s more? If you start burning out, you stop functioning at full capacity, which can weigh on your business. And in the end, it isn’t just you who ends up missing out. Your clients and customers miss out too! 

Pause. Take a breath. Centre yourself. This will allow you to focus on your inner voice. Trust it! Find what you value at your core and let it guide the way.

 

If you want more like this, make sure you join my Facebook community where we love talking about all things running your online business, following your intuition and building self-belief.

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Find Your Dream Web Designer, Get Your Dream Website

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Find Your Dream Web Designer, Get Your Dream Website

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So you’re building your personal brand. You have a checklist – a long tally of things you should and shouldn’t do in order to brand yourself successfully and promote a profitable business. One thing that is prominent on many “should do” lists is the idea that your product or service must be the star of the show. 

Your offering should indeed be a main focus, as it is what you provide your customers and clients, but there is so much more to you and your brand! There is a person there, with hopes and dreams and ambitions. There is someone who put in the time and work to create something wholly unique and present it to the world. There are intentions, and though the cliché says the chief goal in business is profit, for many of us, that simply isn’t true. 

 

Making A Match 

Rather, like many businesses, and small ones in particular, the intention is to provide the universe with something that helps and supports others. A fridge magnet may not seem like a huge offering in comparison to a customised prosthetic limb, but they both help people. If someone sees your magnet every time they go to make breakfast and it makes them smile, your art has served its purpose. You have done them a service by brightening their day and they have supported an independent artist, based on shared values of art, or humour, or authenticity. 

That connection goes even further, to a degree, with services. With most services, be it counselling, product printing, harp lessons, legal aid, or any other of the billion possibilities, both sides of the contract must work together. A relationship must be formed, and while that may be said of all business partnerships, I’m talking about something deeper. 

What I want to highlight is the value of a connection between both parties; a relationship that has been formed based on shared intentions, values, and beliefs. It is one that is nurtured, not only through common goals, but shared drive and passion to reach said goal. 

Just like a romantic relationship, it works best when you both want the same thing for the future. If one person dreams of marriage while another is just looking to date around, it’s very unlikely that their relationship will work in the long run. On the other hand, if all parties are working towards building a family, buying a home, and settling down, their future together looks much more promising! 

 

Finding Your Fit 

Of course, this doesn’t mean that it will always work out, in romance or business. Sometimes we want the same things, but it just isn’t the right fit. Working towards a shared goal in opposing ways may not offer you that same connection as striving for an end with someone whose behaviours, views, and values match your own. 

That isn’t to say that opposites can’t work together! But working with someone who gets you? The joy and ease that come from working in tandem with those on your wavelength makes the relationship-building all that much more worthwhile. I follow this idea myself when I seek to attract dream clients. Finding those who share my outlook and energy not only allows my clients and me to connect on a professional level, but often, we end up becoming friends. This is invaluable, as the relationship is built on trust and understanding. 

 

In It For The Long-Haul 

Another benefit of a soul-aligned business partnership? It can, and often does lead to long-term partnerships. Nurturing relationships with your both your business partners and clients assures them that you aren’t simply in it for profit. You aren’t just jumping from one option to another, hiring, firing, and cutting ties, looking for the cheapest way to get stuff done. Instead, you are actively working with someone you trust – who trusts you – building loyalty for future projects together! 

 

An Online Relationship 

So how does this relate to your website specifically? Well I’m glad you asked! 

If I haven’t said it enough already, a website is integral to to the growing business. It’s an invaluable tool and necessary platform for most, if not all companies. Your site should work for you and your customer. That means it should have a simple but comprehensive structure, follow efficient navigation pathways, allow for easy and accessible use, and provide website users with all important information. 

Besides good, solid bones to structure your website, typical pages, widgets, and forums, and extras like an online shops are expected and often necessary. Just as important though? Having a website that truly represents you and your business, inside and out. Besides the basics, ie. product info, service description, layout etc., offering something more to your clients can help build that aforementioned (and undeniably valuable) personal connection. 

 

Falling Head Over Heels 

Basic isn’t bad! Simple is sought after! But when someone offers you something more, something that makes your heart sing, you remember it. Rather than presenting yet another “basic” website to the world, adding your own heart and soul into the mix makes a world of difference. 

Showing the world what your all about – your goals, your hobbies, your passions, your energy, even your pets – lets people see the real you, allowing for those with the same interests and ambitions to find you and reach out. Making yourself visible to others, showing transparency, and inviting people into your life shows that you are open to building relationships. You’re trusting the world to get to know you, and in turn, taking action to attract likeminded entrepreneurs. It’s active manifestation! 

 

We Need To Talk 

Having a web designer on your wavelength bolsters this in many ways. It’s the first step in transforming your business from just another shop or service, to something built on a foundation of trust and communication. Clear communication is paramount to any personal or professional relationship. 

In a romantic relationships, things fall apart when lines of communication aren’t open. Why would it be any different in business? If you are asking for one thing, and you web designer is pushing for another, and neither can compromise, that isn’t simply because one or both parties are stubborn. There are reasons behind our actions, and it is likely that your designer is steering you in a specific direction for a certain purpose. But if you don’t understand why, and they are unable to elucidate, there is likely a break in communication. 

Moreover, if they can actually explain it to you, but you still can’t see eye-to-eye, the issue may not strictly be communication, but a lack of deeper understanding. Yes, they might get which colour-palette you chose or what option you want in your drop down menu. But if they can’t see the intention behind your endeavour or relate to the needs of your clients, the work they put in may not reflect that deeper purpose. 

 

Making It Work 

To the unengaged contractor, your website is just another project. You’re just another means to an end; that end being a paycheque. But when you connect on a deeper level, the work becomes so much more than just a business interaction. It isn’t about money, or even the success of completing a project. It’s about building and nurturing a relationship with someone with whom you want to continue working. You’re in it for the long-run. 

And this isn’t just true of web designers. Your graphic designer, manufacturers, printers, producers, staff; it all matters. This isn’t some one-off print job, but the beginning of a long-term relationships. And work with graphic designer who really gets your vibe and shares your energy? The difference it makes is visible, almost tangible, to your and your customers. 

This is about more than success and profit. This is about working with those who share your vision. This is about putting something into the world that you can be proud of. Cheap options and cutting-corners might save you a bit of capital, but if it’s at the sacrifice of your ideals and integrity, it isn’t worth it. 

Another positive aspect? The opportunity to meet likeminded entrepreneurs. A solid trusting partnership with one fellow business may lead you to meet others on your level. It creates a network of possibilities that will only continue to grow. 

 

A Dream Come True 

From your logo, to your website, to all your marketing, it pays to have someone who understands you. When you share the same goals, have the parallel values and intentions, and put the same energy out into the world, it’s way more likely you will produce good work, because you are on the same path. From both the business side and a personal standpoint, you’re working towards the same thing.

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Is Your Website Giving Your Ideal Client The Wrong Vibe?

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Is Your Website Giving Your Ideal Client The Wrong Vibe?

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An Intro To Energy

People are reading your energy. That might sound kind of woo woo, but hear me out! Every person you meet exudes some kind of energy. Whether it’s their level of pep, a metaphysical essence, or simply their attitude, on a subconscious level, people register the energy of others. 

Think about the feeling that is so present at a concert or live sporting match. There is a buzz in the air, an excitement that radiates from the crowd, and though it is intangible, it is also undeniable. You can feel the energy shift as soon as you step into that excited atmosphere.

Were you to suddenly walk into a contrasting venue, say a bank, you certainly wouldn’t feel that same excited energy! In fact, your own energy might drop to match. And if it didn’t and you stayed excitable, those around you might find issue with your buzzing demeanour. And who could blame them? They are opposing energies!

Stepping away from the positive/negative dichotomy, no one energy is better than another. A laid-back, esoteric type who values inner-peace over profit might not have the right energy to run a Fortune 500 multinational corporation, while the take-no-prisoners A-type with a super-strict schedule might not exude the right vibe for a yoga teacher. 

That’s not to say it’s impossible. Perhaps the ambitious hippie type is a successful online entrepreneur, while the enterprising career woman has a side hustle teaching acro-yoga. Anything is possible! 

More often than not though, people gravitate towards energy that matches their own. In careers, in relationships, in friend groups, heck, even in neighbourhoods! If you want a quiet lifestyle, you’re  much more like to enjoy the countryside than the city centre. For others, being surrounded by tall buildings and bright lights brings them inspiration. The hustle and bustle energizes some, but drain others.

I may be repeating myself but I want to make it clear that it isn’t “one-size-fits-all” when it comes to energy. Different things work for different people.

 

Like Attracts Like

It’s true, they often do. But there is an argument here for like-attracts-like. As shown in many comprehensive studies, when we are with people we like (or people we wish would like us!) it is common to mimic them subconsciously. We may match their stance or copy their behaviour. Or we might try to get on their level, altering our attitude to reflect their mood. 

Besides this psychological aspect, on a more conscious level, we seek out others who share our view of the world. We choose universities and like institutions of education that share our mindset, outlook, and life views. We hunt specifically for jobs with companies that share our values. We decide where to live based on our hobbies, lifestyle, and need or distaste for close community. Why wouldn’t it be the same in business? Like attracts like, yes, but moreover, like works with like.

 

Your Website + Your Energetic Vibes

You’re a soul-centered entrepreneur, walking the walk and talking the talk. You’ve got the business side on lock and a vibrant spiritual world, striking a perfect balance between work-life and the need for something deeper. Your clients know this; they know you. And while your work, or your mindset, or even your social media might reflect this balance, your website simply does not!

While that may not ring true for all of us, there is something to be said about authenticity. When your website isn’t a true representation of your energy, it can send the wrong message, leaving your clients confused and not sure of who you really are; a feeling that won’t really make them feel ready to jump in and work with you.

 

Authenticity

On a spiritual level, when you are your authentic self, you don’t have to worry about consistency because everything you do, say, and feel, along with your words, actions, beliefs, and values will be consistent across all aspects of your life and your being. Same with transparency. When you are living your truth, you aren’t censoring who you are and what you believe in. Everything is real. Everything is authentic.

On the web side of things, authenticity, again, is key, and active consistency and transparency are just as important. Your website isn’t just a part of your business but an extension of who you are, and an entity outside of your internal realm. It’s important to take the extra step to ensure that the vibe of your website is consistent with the energy you put out into the universe.

As a more tangible step? Ensure your products and services, your website, social media, and online presence, and your in-person energy are consistent. Show who you really are and what you really stand for, across platforms. This leads clients to see the real you, and the ones who share your vision find you.

 

Your Ideal Client

What is a soul-aligned client? It is someone whose intentions, goals, dreams, values, and energy match your own. They are the long-term clients; the ones who you are excited to work with! The ones whose work stirs up your passion and drive; whose values reflect your own.

This isn’t just a one-time, quick-turnaround contract, but an actual relationship you’re building. These are the clients you want to hold onto, and the ones who will be compelled to work with you.

 

Don’t Miss Out

Depending on what products or services you offer, clients may react differently to different energies. For example, if you’re selling custom rockabilly kitchenware, your chief audience likely expects a loud, lively, high-energy website, whereas if you’re a spiritual life coach, clients would likely lean towards are more esoteric, peaceful vibe.

Of course you need to know your audience, but it is just as important for your audience to know you.

If your website doesn’t reflect your intentions and values, it may not resonate with clients that share these same views. This, in turn, can lead to missed opportunities, as these clients are the kind of people who seek to work with those on the same wave-length as they are.

Designing your website to reflect who you are – that is, to reflect your intentions and values, and the energy you put into your work – will benefit both you and your dream client. First of all, it will attract clients who are living on the same plane as you. You are on the same wavelength, working towards the same goals and seeking the same results. You understand each other. That is a soul-connection. That is your ideal client.

Having the opportunity to work in tandem with someone who shares your worldview allows you to produce work, products, services, and offers that provide the same positivity and objectively necessary energy to the universe. 

 

Feel The Energy

What makes a soul-connection? The feeling of sharing goals, beliefs, values, and interventions.

Shared energy lends itself to reaching shared goals, and the existence of shared goals begets shared energy. It’s a symbiotic relationship in the best kind of way.

Soul-aligned clients, those are the ones you want to work with. In turn, they are the ones who don’t just want, but need to work with you.

Your vibe attracts your tribe! So make sure your website is congruent with your energy and everywhere else you’re showing up online. 

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The Value of Analytics: Knowing Your Key Performance Indicators

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

The Value of Analytics: Knowing Your Key Performance Indicators

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Analytics are an integral part of any marketing campaign, digital, print, or otherwise. In order to be successful in email marketing, you must understand your audience, and to understand your audience, you must understand your data. And how do you obtain said data? By measuring your email marketing campaigns! Wait . . .

It might seem like we’re going in circles here and that’s largely because we are! The marketing process is a cycle in which one thing relies on another, particularly once you’ve got a solid handle on optimisation and analytics. The process allows you to learn from past campaigns in order to improve upon new ones. While results may not be anything to boast about in the beginning, one notable goal across all campaigns is growth. A growing subscriber list, an increase in click-rate, and higher conversions all imply campaign success.

 

Go For It

While it’s true that you have to start somewhere, the first step (generally speaking) is to just go for it. Of course you will want to plan, edit, review, fine-tune, and perfect your first email before you send it, but if you’re just starting out, you may not have any data to guide you. While web analytics may prove useful in producing your first campaign, a compendium of email insights will streamline the production process. Until then, use what data and knowledge you have available to conceive and produce engaging content for your clientele. 

 

An All-Inclusive Array of Utilities

Nearly all email service providers offer analytics included at no cost. That means once you start email marketing, you will have the initial tools freely at your disposal. One email and you’re off! Okay, it isn’t quite that simple. You will need a second email to compare with the first one. And a third email after that, and so on. 

While you can use a complementary analytics program, some may choose to splurge on something more comprehensive. Don’t feel pressured to pay crazy fees just to view your data. Unless you are a multinational corporation or you are researching something excessively specific, it is very unlikely that you will need to email pay for analytics. But whether you choose a free or paid service, once you start measuring, you’re ready to go!

 

The Key to Successful Marketing

Certain metrics called KPIs (Key Performance Indicators) are considered essential to marketing analytics. Any campaign (digital or otherwise), any website, tv show, or product that is delivered to consumers has specific KPIs used to measure success. In many cases, specifically product marketing, product sales themselves are a common KPI. Comparing overall sales growth this year to last, for example, might give you an idea whether your advertising is working. It’s valuable information, useful to any retailer.

Email marketing is no different. There are main KPIs you want to look at, no matter where you are in your marketing journey. Check out the list below for an informative look at common, crucial, and unexpectedly consequential performance measurements.

 

Key Performance Indicators 

Open Rate: The percentage of individual emails opened.

Why is it important? ‘Cause you want people to open your emails of course! When someone opens your email, it might indicate a legitimate open; an action taken out of genuine interest from your subscriber. On the other hand, the open may be a mistake. Or perhaps they simply wanted to remove the unread email notification. 

That being said, if a subscriber does open your email, it is a (potential) indication that you’re on the right track. For example, subscribers may be opening your emails because of the sender name (ie. you or your business), which they correlate with your reputation or the relationship you’ve built with them. Or perhaps your subject line was so interesting, they couldn’t help but open! Either way, a high Open Rate is the desired outcome.

Clickthrough Rate: The percentage of individual subscribers that open links in the body of an email. 

This measurement is the simplest way to track the success of an email, given its basis on subscriber interaction. Unlike Open Rate, which only indicates whether or not an email was opened, CTR tracks user engagement. 

As noted in the above definition, anyone might open your email, but if they aren’t engaging with it, the open may be irrelevant. Again, it could be a mistake or the act of marking an email as “read”. Or perhaps they really read your email all the way through, but couldn’t find anything of interest. If they’re clicking though, that indicates that your content is compelling and ultimately reaching the right people.

Click-To-Open Rate: The percentage of emails that are both opened and clicked-through.

This metric measures the rate at which subscribers both open and click links and CTAs in your email body. A high CTOR illustrates the success of both the subject line and content of an email. 

If subscribers open your email, but don’t click the links? Either the open was a mistake, the content didn’t resonate, or the offers and CTAs did not appeal to your subscribers. And if your Clickthrough Rate is high but your Open Rate is low? It’s likely that your subject line did not land.

Conversion Rate: The percentage of subscribers that follow through on an email’s Call-To-Action.

One of the fundamental purposes of email marketing is converting leads. A lead is any individual that has the potential to become a future customer or client. Whether you are marketing a product for purchase or providing subscribers with a How-To Guide, the action of clicking your CTA, and subsequently following through with your request, increases your Conversion Rate.

Tracking your Conversion Rate is absolutely vital, as it directly informs you whether or not your subscribers are engaging and interacting with your emails. Additionally, noting which CTAs convert will inform you which offers and content most appeal to your audience. 

Bounce Rate: The percentage of emails that cannot be delivered.

If your emails are bouncing, they aren’t being delivered. And if emails aren’t being delivered? Something is wrong! A bounce, in email marketing, is when an email has been sent but not delivered, due to one of a number of different circumstances. These circumstances fall under two categories: Soft and Hard.

A Soft Bounce means that the email is temporarily undeliverable, generally due to a full inbox or server issues. A Hard Bounce means that the subscriber email does not exist. This may indicate that an email is out-of-service, misspelled, or fake. As internet users (as a whole) change, create, and close email addresses so often, keeping your list up-to-date is imperative. In fact, subscriber lists degrade annually by over 22.5% on average. It is essential that you remove these bounced addresses from your subscriber list. Otherwise, they can affect Deliverability.

Deliverability: A score out of 100 that rates the value of an email based on a sender’s reputation.

While it may just seem like another term for Bounce Rate, since both metrics measure whether or not emails are delivered, it is actually something different altogether, albeit, not separate. As noted above, a high Bounce Rate indicates that emails are not being successfully delivered. Internet Service Providers monitor email behaviour and track bounces. A higher Bounce Rate docks you points, lowering your reputation, which may send your emails directly to a subscriber’s junk mail folder.

Other tracked factors that might lower your score? Irrelevant content, poor grammar and spelling, fake or pushy sales, inbox inundation, and anything else that resembles email spam. And of course, emails that are intentionally marked as spam by recipients (see below) have a huge impact on your Deliverability rating.

Subscriber List Growth Rate: The percentage by which your subscriber list grows over time.

While it is a self-explanatory definition, this metric is integral to long-term marketing research, measuring your overall success over a specific period of time. Essentially, you want your list to grow continuously, but it’s a matter of quality over quantity. A large list seems great, but a bunch of bounced emails and fake addresses won’t lead to any conversions. 

List Growth isn’t a straight line either. While an increase reflects positively on you and your content, external factors like time or location ought to be taken into consideration. For example, a personal trainer may see a large increase in subscribers in January due to New Year’s fitness resolutions, while in March that list may dwindle (once we realise that we’d rather eat crisps on the couch than hit the gym). In this case, your numbers may drop, but even a negative change in rate allows you to observe user behaviour and engagement. In turn? You have a better understanding of your audience.

Unsubscribe Rate: The percentage of individual subscribers that have ceased their subscription.

This metric is key, as it is the biggest indicator that something is wrong. If people are actively unsubscribing from your list, especially all at once, it is imperative to discover the cause. Is it poorly written content? Useless offers and irrelevant information? Excessive email blasts? Or perhaps you said something controversial or negative that struck a chord with your audience. 

Whatever the reason, unsubscribes are unavoidable. Knowing you audience, optimising your content, testing email performance, and reviewing your data will help you maintain subscribers and increase List Growth.

Spam Complaint Rate: The percentage of spam complaints received, per email.

Ideally, you want your Spam Complaint Rate to be zero. While that is possible, it definitely isn’t probable. There will always be someone that finds your once-a-week emails just too much, or forgets they signed up, only to be shocked when their inbox is speckled with a plethora of online shopping promos. 

That being said, if you’re finding that complaints are up, it’s worth investigating. Did you promise readers one thing, then provide something unrelated? Did you offer something free, only to charge down the line? Or have you added addresses to your list without express permission? Don’t forget: That is illegal! And while you might not end up in jail, it is considered bad practice and can get you blacklisted.

The best way to avoid complaints? Transparency. Give subscribers what they expect, on top of what they want.

 

Ready To Start?

While the list above isn’t comprehensive, it puts the “key” in Key Performance Indicator. Tracking these metrics is of benefit to any business, large or small. And when the necessary tools are provided (read: free!), why wouldn’t you? Get tracking!

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A mini guide to email marketing

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

A mini guide to email marketing

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Let’s Start Off with the Basics

 

There are so many amazing how-to and reference guides on email marketing. Whether you’re just starting out or simply need some clarification, having that kind of resource is invaluable! These guides are extensive, which is a positive in the long run, but what if you just want the basics? Sometimes you just want a quick bite-sized answer to your question. 

 

This mini-guide will provide you with all the basics of email marketing, in a short-form format for easy digestion. And if you’re looking for a full how-to? Well have I got some great resources for you!



Parts Of The Email

 

Email marketing has a formula. With personal mail you can do as you like; send a block of text, fill your content with emojis, or forget the sub-topics line. In marketing however, every email you send is made up of absolutely integral parts, specially curated to appeal to your audience and convert readers into leads.

 

So what makes up a marketing email? We might know what a subject line is, but why is it important? What the heck is a lead magnet? Check out the index below for a full rundown of key email components, from top to bottom.

 

Sender Name

 

The name or pseudonym of the sender of an email.

 

Pretty self-explanatory. This is the name people see in their inbox when they receive an email. Often a senders first name, it can include individuals or groups (businesses, associations, clubs, etc.). While it may not seem as important as the content itself, choosing the right Sender Name makes a difference.

 

Using your companies full name has its benefits as it clearly states who you are and confirms your credibility. On the other hand, sending emails from the desk of a real person within your organisation provides a personal touch and an authenticity that appeals to some audiences. A/B testing (see below) will allow you to find which method best represents you and your business.

 

Subject Line

 

Text describing the contents of an email. Often shortened in your inbox preview to save space.

 

This is the first point of reference regarding the content of an email. Aside from the sender, the subject line is the first thing people look for when judging the value of an email. And judgement can happen in a split-second, so it’s integral to optimize your subject line.

 

It should be clear in its purpose. That means no clickbait or dishonest marketing. While a bit of mystery in a subject line has its place, promising an audience one thing and directing them to another is frowned upon.

 

Your subject line should also be captivating. While it is only a preview of the content, it should compel people to open and read your email. This can be tricky, as you only have so much space. Try for something that is punchy and concise, but be sure it gets the message across.

 

Tip: When appropriate, personalise your subject line with each subscriber’s name to boost open rates.

 

Lead

 

A potential customer or client who has subscribed to your email list.

 

When someone subscribes to your email list, it is the beginning of a relationship, with equal give and take. You provide information, offers, and other desirable content (Lead Magnets) in exchange for their prospective patronage.

 

Lead Magnet

 

A marketing tool in which you supply subscribers desirable content in exchange for their contact information. 

 

It isn’t as nefarious as it sounds! It’s part of the relationship you’re building. Your readers subscribed to your list for a reason, and you are giving them content they expect, paired with the offer of something they may want. It isn’t pushy or demanding; it’s up to the reader to decide if they are interested. 

 

Whatever you offer, it should be true to you, your business, and your brand. Don’t try to push something that isn’t related to the products and services you offer. Make it relevant to your readers. Provide something they can use; something that offers a solution or improves their life. And don’t make promises you can’t keep. If you offer something, and you don’t deliver – well that’s just poor practice!

 

An example of effective lead magnets:

  • Ebooks
  • Guides
  • Resource Lists
  • Videos
  • Workbooks
  • Checklists
  • Templates

 

Check out Christina Perricone’s ultimate email marketing guide and Kevin McGrath’s comprehensive lead magnet list for a more in-depth look at various lead magnets.

 

Body Copy

 

The main content of an email. 

 

Engaging copy is key to any email marketing campaign. The body of your email should convey your message or offer clearly and succinctly. It is integral that your content is relevant and enticing. If your readers don’t find it interesting, they may unsubscribe.

 

Images

 

The visual content of an email. 

 

Again, pretty self-explanatory. Choosing exciting, eye-catching images is to your benefit, but make sure they are relevant to the written content. If you have an offer or want to promote a product, choose photos of the products specifically. 

 

Very important: only use photos you own or have the rights to. And be sure to give credit! Even if the content isn’t being published on your site, if you use it, follow the regulations. That way, everyone wins!

 

Call-To-Action

 

An appeal of engagement from your readers.

 

Essentially, it’s a small bit of text paired with a button, link, or form that asks readers to take the next step in the relationship. It can be something as simple as a subscribe button. You are requesting action on their part in exchange for something valuable. The action might be anything from visiting your website, to downloading your ebook, to signing up for a course. 

 

What you offer in exchange can vary greatly. It could be valuable information, exclusive membership, a free trial, or a discount on products or services, just to name a few. 

 

For an fun list of effective CTAs, check out this extensive selection compiled by Brittany Leaning.

 

Unsubscribe 

 

A link or button that removes a reader from your subscribe list.

 

Unsubscribing should be easy for your readers. Trying to make it difficult so people can’t leave will only cause frustration and hurt your credibility. Having a clear link or button at the bottom of your email is always a best practice.

 

One big benefit of including the button? You can track when people unsubscribe. This allows you to monitor which campaigns work and which content turns peoples away.



Three Key Email Marketing Practices

 

While each of the following practices stands on its own as an important part of email marketing, they all work together, each one functioning best when combined with the others.

 

  1. Segmentation

 

The practice of separating your subscriber list into different categories, each of which receives specific content. This is the best way to ensue you are sending the right information to the right people, helping you cater further to your audience.  

 

There are numerous factors to take into consideration when deciding how to segment your list and looking at your analytics can help you find the best option. Demographics like age and gender are a good place to start, but really diving deep into your data so you understand your readers is integral.

 

So what else should you be looking at?






Take a peek at Jordie die van Rijn’s blog for a detailed look at the ins and outs of segmentation.

 

  1. Automation

 

As you would expect, it is the process of automating the delivery of emails. But there’s more to it than that! 

 

It isn’t simply a matter of scheduling an email to be sent at an exact time. While that is a benefit, as you can batch-produce and schedule emails months in advance, automation allows for drip campaigns – a marketing campaign that auto-responds to a subscriber after a specific action triggers it to start. 

 

Automation also works concurrently with segmentation. After dividing your list into groups, you are able to automate specific emails, newsletters, and drip campaigns for those designated groups only. This prevents the inundation of your subscribers inboxes with extraneous content.

 

An added bonus? It really does save you time!

 

  1. Personalisation

 

The practice of customising emails to each of your individual subscribers. While this may seem time-consuming, it is actually relatively simple. A lot of the work necessary for personalisation is done through automation and segmentation. 

 

With automation, you can set every email to be addressed to the name given to you by each given subscriber, instead of their email address or a general “Hello!”. 

 

With segmentation, you can personalise the content of a campaign to the interests and demographics of each given segment. For example, if you have subscribers from all over the world, it could benefit you to customise the content to their location. And don’t forget to personalise the subject line! 

 

A fun bonus? Christina Perricone suggests adding your own signature to sign off each email. That way, you readers know there’s a real human being behind the screen, providing a more personable experience!



Consider Your Analytics

 

Tracking you campaigns is essential to understanding what works best for you. Fortunately, most email service providers include analytics. This allows you to learn about your subscribers. Which demographics enjoy what content? Who gravitates towards one lead magnet over another? What kind of people make up your most engaged readers? So many questions! Thankfully, metrics have the answer!

 

There are two main ways to measure your success: Performance Analytics and A/B Testing. The first focuses on the overall success of your campaigns, while the second compares two similar emails that present differently.

 

Performance Analytics

 

Usually just called Analytics, this is the system that tracks and measures all of your emails, whether a simple welcome email or a full-blown campaign.

 

Knowing exactly how people are interacting with your emails is invaluable. From the first email they open, to any time they click on a CTA, your analytics tracks user behaviour to provide you with data you can use to improve your email content and structure. This is of benefit to both you and your readers, as it allows you deliver the content your readers want.

 

What sort of metrics should you be tracking? Some important ones include:

 

  • Open rate
  • Click-through rate
  • Unsubscribe rate
  • Bounce rate
  • Unique opens by time or location
  • Conversion rate

 

And that is just to name a few! While it can take a bit of time and energy, understanding what works and what doesn’t is integral. And if numbers just don’t click for you, hiring an email marketing professional can be a good investment.

 

Another benefit provided by analytics? You can learn which content resonates with which demographics and tailor your content to those groups through segmentation and personalisation.

 

A/B Testing

 

A form of comparative testing that deduces which of two options performs better with your audience.

 

Put your lab coat on, it’s time for an experiment! While you do have to follow a system, it isn’t quite as complicated as it sounds. A/B testing is simply the comparison of two similar emails with a solitary difference. The purpose of the test is to deduce which email performs best with the observed audience. You can A/B test all parts of your email, from subject line, to colour, to layout, to delivery time, and more. 

 

Much like with any form of research, you are required to have a solid research question, based on testing one sole component of your email at a time. After randomly dividing members of your subscriber list into two equal sections, send Version A to one group, and Version B to the other. Once the results are in, you can compare the data and improve your email marketing based on user preference.

 

Want to delve deeper into email marketing analytics? Check out FulcrumTech’s Email Optimization Guide.



A Little And A Lot

 

Whew, that was more than I thought! And that is just the basics! Considering that this is a whittled-down version, it’s no wonder that email marketing can seem like a behemoth from the outside. But it is a totally tameable animal! Just start with baby-steps, learn the lingo, and begin your journey!

 

Don’t forget to check out the resources provided. If you want to read more, check out these informative (and awesome!) digital experts:

 

 

And hey, if you’d like to get more helpful guides and notes from me now and again, you can sign up for my email list a little further down the page 🙂 see you there!

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The value of email marketing

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

The value of email marketing

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Speed, efficiency, ease, and impact; email marketing has it all! Not to sound like a salesperson straight off the bat, but when it comes to a tool this useful, it can’t be undervalued. Digital marketing has overtaken traditional marketing as the most profitable and efficient method of promotion, and a large portion of this comes directly from e-mail marketing.

But what makes email marketing so great?

 

Spread Your Message

 

 


Well, for one, it allows you to communicate with the masses. In 2019, research found that over half of the world’s population was using email; a number expected to grow to over 4.3 billion in four years. With so many people online, your audience pool is immense. Email allows you to share information, promote products and services, and communicate with the public on a massive scale; an opportunity that, honestly, is invaluable.

That being said, a substantial email list is only productive if you’re reaching the right people.You’ve heard the phrase “work smarter, not harder”. Building your subscriber list follows this principle. You want quality over quantity. Acquiring a large number of subscribers might seem like a positive, but if they aren’t engaging, it’s a fruitless endeavour. Sending information to readers who couldn’t care less won’t benefit your business. Not only are you wasting your own time and energy, but it can greatly skew your analytics. 

 

Subsequently, if you have a large list, but your emails keep bouncing, this can imply several things. On one hand, your emails may not be reaching their intended targets due to spelling errors or an obsolete address. On the other? You may have been blocked! It is fundamental that your list consists solely of subscribers that want to be contacted. In fact, in many countries there are regulations put in place to prevent companies from subscribing people without their consent. 

 

As long as you are following regulations and not contacting people with unwanted spam, email marketing hits the mark. The long and short of it? Email works, so make it work for you!



Pick Your Pie

 

Or rather, know your audience! Once you have developed a streamlined subscriber list, it’s important to tailor your emails. This can be done through segmentation, an integral aspect of quality email marketing. Segmenting allows you to customise emails, sending relevant content only to those interested in said content. Through the use of analytics, you are able to learn what content intrigues which readers, what topics different groups engage with, and what content can be reworked or removed altogether. Some programs, such as MailChimp and Constant Contact, have their own built-in analytics feature, but other CRM tools such as HubSpot work just as well. 

 

Why is it so important to segment? Picture a pie! Let’s say it’s apple, fresh out of the oven and ready to eat. You slice it up, ready to serve, but not everyone wants apple pie. Some people prefer cherry. Others, pumpkin. How can you satisfy everyone if you only offer one kind of pie? 

 

While it may take some time, by knowing your audience and their preferences, you can learn which pies to bake, or rather, which content to send to whom. Whether you base your segments on interest, engagement, location, or another characteristic, knowing your demographics is integral. What’s more? With email marketing, not only can you segment your emails to reach specific audiences, but you can automate the process. Producing targeted campaigns and implementing automated correspondence saves you time, money, and energy. Get the baking out of the way, automate, and send your readers exactly what they want, when they want it, one slice at a time.



Control Your Costs

 

Like other forms of digital marketing, email marketing can offer an inexpensive, yet profitable form of promotion at a fraction of the cost of traditional marketing. TV and print ads can run a high bill and may not have the same reach as email marketing, both in terms of numbers and specifics. In fact, in 2019 the ROI on email marketing surpassed all other forms of online marketing methods.

 

 

Even if you decide to contract out marketing and communications, you are still likely to save on cost, and certainly on time and energy. It reduces employee hours and labour, not to mention extra costs related to paper (in the case of print media) while concurrently lowering your environmental footprint. For small businesses, especially those with a lower budget, investing in email marketing just makes sense. 



Measure Your Results

 

Another advantage offered by email marketing is the ability to measure results. Other methods are measurable as well, but obtaining concrete, useful insights can prove difficult. Depending on your alternative of choice, whether it is a television ads or a print piece, data is often estimated. This does not mean it is totally invalid, but it may not be entirely accurate either. 

 

No matter the platform you use, email marketing generally allows for accessible, accurate analytics, often in real-time. As mentioned above, some platforms work in unison with outside insight analytics programs, whereas others have built in analytics, allowing for absolute ease. Either way, they deliver veritable results and useful insights, not to mention detailed information on a variety of select demographics; something traditional media can only estimate. This allows for the aforementioned segmentation and customisation. 

 

Why is this so useful? It allows you to deduce which email marketing practices are the most productive and which you might need to drop. You can find out which campaigns work best, what time people open their emails, and who clicks on what. Which leads convert your readers from curious to customer? Is your CTA effective? And what can you do to improve? No matter your question, there is a high likelihood your analytics can provide an answer. 

 

Confused about which analytics are worth noting? Check out these need-to-know metrics and find out why they are indispensable to your marketing campaign!

 

Get Started

 

I cannot stress enough how valuable email marketing can be! It allows you to communicate clearly and concisely with customers and clients worldwide, using the most productive marketing tactics, without breaking your budget. It is both far-reaching and personal. The opportunity to measure results means the opportunity to constantly improve. 

 

Want to learn more about the basics of email marketing? Hang tight for my upcoming blog, giving you a full run-down of campaigns necessities!

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Why does your small business need a website?

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Why does your small business need a website?

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Congratulations, you’ve started a small business! After careful consideration, planning, and budgeting, the time and energy, blood, sweat, and tears, all your hard work has paid off! Whether you’re a local coffee shop, a boutique recording studio, or a swim school for babies, you did it. You are now a proud business owner! So what comes next? 

 

Seriously, What’s Next? 

Chances are, if you’re opening a small business, you’ve already thought about a website. And why not? Every other business seems to have one. But, no doubt, you have concerns. Between the time, the cost, the energy, and the risk, is it even worth it? 

In short? Yes. 

There are numerous reasons why a website is integral to a small business, and the pros far outweigh the cons. But what exactly tips the scale? 

 

Everyone Is Online 

Of course not everyone! But a majority of the planet uses the internet in some capacity. A 2016 study noted that 92.6% of the UK population is online. That means there are many eyes that might view your business; eyes belonging to potential customers and clients. 

And while time online is largely spent streaming, surfing, of scrolling, many spend it researching products and services. In the past, most ads were on TV or in print, but a majority are now delivered online. Although this can be in the form of pop-ups, banners, and pre-video YouTube ads, a notable portion comes through content marketing. (Want to learn more about content marketing? Don’t worry! I’ve got you covered!

Whereas in the past a storefront would suffice, the modern client seeks the convenience of a website. No need for endless trips to the shops, as customers can now research products from home. 

The addition of an online shop increases your marketplace presence and, in turn, can lead to an increase in sales, growing both your local and global customer base. An extra point of importance? It offers accessibility to those who may not be able to shop in-person. 

 

Too Legit To Quit 

Studies upon studies have shown that people are more likely to trust a business with a website, and for good reason. The opportunity to learn about a business before buying its products or using its services is both a luxury and a utility not offered by those without websites. It offers a degree of legitimacy too, proving that your business is real and trustworthy. It shows that you are willing to put time, money, and effort into a tool which will benefit both client and company alike. What’s more? It’s expected! Many customers won’t even consider a business without a website. 

A reputable business will have a reputable site. This means that the site is well-designed, easy to navigate, and free of errors. For the same reason a customer may avoid a restaurant that, through the window, looks less than stellar, a customer may avoid a poorly designed website. In this way, a website acts as a window into your business. It is your storefront, your business card, your office, all in one. 

Moreover? It’s a first impression! Research from Stanford shows that 75% of internet users will judge a business on its website. In fact, it only takes 50 milliseconds (0.05 seconds) for users to make a decision about your website. And if they judge it poorly? They will bounce! 

While not having a website is a missed marketing opportunity, having a bad website can be just as detrimental. The solution? Learn some design basics yourself or hire a reputable web design firm to help your create the perfect site for your small business. 

 

But What About The Cost? 

Business requires investment. Whether it is a small business or a large corporation, a certain amount of time, energy, and yes, funding, goes into it. Like any business venture, the creation and upkeep of a website will cost you. There are costs for domains, hosting, and web-building, along with maintenance and incidentals. And if you hire an outside source to design, build, and maintain your website? While a good idea (more on that ahead!), it can definitely put a dent in your budget. So what is the point if it’s going to bleed you dry?!? 

Like other investments, there is always a risk. This risk, however, is worth taking! A small business with a website is much more likely to experience revenue growth, compared to one without. This is especially true when it comes to retail. Worldwide, ecommerce is predicted to grow 19% in 2020. As online retail continues to grow, brick and mortar stores are feeling the effects, as the cost of building a website vs. the cost of renting a storefront is considerable. 

That isn’t to say there is no value in a real-life shop, but the investment in a website can double your marketplace reach, and in turn, your profit. In 2019, 18% of all retail sales in the UK came from ecommerce, a number that is growing steadily every year. If 18% really doesn’t seem like that much, consider the impact of online research on in-store purchases. 

But it isn’t just retail that benefits from online sales. Perhaps your small business offers services as opposed to products. Anything from counselling services, to wedding bands, to web design can benefit from a website. In fact, some businesses don’t even have a physical location, as many careers allow one to work from home. In this case, a website works to present and promote your services in a concrete way. 

While word of mouth is integral to the promotion of small businesses, much of that “word” is written, with links being shared by satisfied customers and clients, not to mention the advent of online reviews and testimonials. As mentioned above, a staggering proportion of people start online to research products and services. Having a website available increases the visibility of your business, directing potential customers and clients your way (whether you have a physical location or not). 

As an additional point, there are often higher costs behind traditional marketing. Whether you are mailing out flyers, buying business cards, or promoting your business on TV, marketing is going to cost you. 

A website can deliver all of those; it is at once a business card, a Yellow Pages ad, and a flyer (if we include email marketing). And while some situations call for more traditional methods of advertising, those are often paired with a website. 

 

Why Can’t I Just Use Facebook? 

You could. Unfortunately, social media just doesn’t cut it. While a platform like Facebook has its benefits, it does not have the authority of a website. It feels less professional and less credible. Anyone can make a Facebook page, and while the content may be unique, they all follow the same template. This means you cannot customise or personalise to suit your brand. And Facebook only reaches a specific audience. The same can be said of any other social media platform. It may complement your website, but it should not be your priority. 

 

Time Is Not On My Side! 

Building a website, especially a good one, takes time. Between the design, the copy, the construction, and all the other little details, it can be notably time-consuming. And that isn’t even including maintenance, updates, and all the other behind-the-scenes work required to keep a website running. 

As a small business owner, adding in these extra hours may not be an option, but there are ways around that. Consider working with another small business to create and maintain your website for you. While it is an extra cost, partnering with another small business provides you with the website, saves you time, and supports a fellow entrepreneur. I may even have a great recommendation for a reputable web designer with experience in designing for small business. 😉

 

Hiring a small business to conceive and implement your marketing plan, create your content, or keep you organised can also be of benefit! Here are some great links if you’re looking for a Virtual Assistant or copywriter.



Up Your Game 

In today’s modern age, the lack of a website can be a huge detriment to your small business. To really make a name for yourself as a reputable company, a website is expected. It’s the easiest way to present your products and services, prices and rates, and contact information, all in one place. Your customers and clients anticipate that the information the need will be available online, so make it so! 

Yes, there are costs. Yes, there are risks. But it’s a risk worth taking. 

For more information on the web design services I offer, check out my services page and see what I can do for you!

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