What’s the difference between an okay website and an AMAZING website? 

There are two mindset shifts you can make around your website that will help you take your site to the next level, and I bet they’re not what you think they are.

No, I’m not talking about layouts, fonts, SEO or landing pages. We’re talking bigger here.

So what are these two shifts you need to make?

Always thinking about your dream clients first

Both of these shifts you can make around your website come with putting your dream clients at the center of everything you do. Everything you do in your business should really be about them, and not about yourself. This bring us to the first mindset shift you can make that will help uplevel your website.

1. Speak more to your dream clients emotions and transformation than about yourself

It can be really easy to get caught up in your own head when you’re working on your website and feel like you’re only talking about yourself, or talking about yourself too much. But although you want to share enough of yourself to help your dream clients connect with you, ultimately you need to get out of your head and stop talking only about yourself.

Spoiler: no one cares about you as much as you think they do.

Everyone is too busy thinking of themselves and their own problems!

Which is why they’re here, on your site. They have a problem that they need your help with. 

So start to shift from thinking your website is all about you, and make sure you realise it is all about them, your dream clients. Start asking yourself questions like this:

1. How does my dream client feel before they work with me?
2. What can they expect during our time working together? How will it feel? How does the process work? What should they know about how we work together before they decide to work with me?
3. How will they feel after we finish working together?
4. What’s the transformation that they can expect to have in their business and life after we’ve worked together?

When we move away from thinking we’re only talking about ourselves, and come from a place of service and love of what we can do for our dream clients, it all of a sudden feels much easier.

I don’t know about you, but I could talk about the process and transformation I can give my clients all day! Facts about me that they might find relevant or interesting…not so much.

Make this subtle shift on your website and in your marketing and feel how much more liberating and exciting it is to show up for your clients.

2. Get a fresh perspective

You know your business like the back of your hand. And better than anyone else on this planet! Amazing. However, this can often mean that you struggle to explain what you do in a way that makes sense to others.

Working with a web designer is invaluable because they will help bring the outside perspective you might really need with your website build. You can also totally get this from many other places though; how about a fellow freelancer, a coach, a peer in a group coaching program, an ideal client, or just a friend? 

Ask someone to give you feedback on some of your copy, or even just the pages you want to have on your website. Ask them how the website makes them feel, if there is anything that didn’t make very much sense, or that they had to wonder about before clicking on. Our brains like what they know, and they also don’t like to spend any time on decisions.

For example, if you have one page on your website titled ‘What I Do’ and another titled ‘Work With Me’, is it really clear to your audience which one they should click on first? How to get the information they need? If they need to think about it for even 30 seconds, it’s too long. We consume so much content these days and have short attention spans; you need to make things as easy as possible for your audience. Getting a fresh perspective from someone outside your business can be so helpful to point out issues like this!

It’s not all about you

When we move away from worrying about what we’re doing all the time and how others perceive us and our business, we come from a place of service. This helps us build a much more magnetic brand, and makes it even easier for our dream clients to feel that big, huge yes when they land on our website.