Find Your Dream Web Designer, Get Your Dream Website

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Find Your Dream Web Designer, Get Your Dream Website

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So you’re building your personal brand. You have a checklist – a long tally of things you should and shouldn’t do in order to brand yourself successfully and promote a profitable business. One thing that is prominent on many “should do” lists is the idea that your product or service must be the star of the show. 

Your offering should indeed be a main focus, as it is what you provide your customers and clients, but there is so much more to you and your brand! There is a person there, with hopes and dreams and ambitions. There is someone who put in the time and work to create something wholly unique and present it to the world. There are intentions, and though the cliché says the chief goal in business is profit, for many of us, that simply isn’t true. 

 

Making A Match 

Rather, like many businesses, and small ones in particular, the intention is to provide the universe with something that helps and supports others. A fridge magnet may not seem like a huge offering in comparison to a customised prosthetic limb, but they both help people. If someone sees your magnet every time they go to make breakfast and it makes them smile, your art has served its purpose. You have done them a service by brightening their day and they have supported an independent artist, based on shared values of art, or humour, or authenticity. 

That connection goes even further, to a degree, with services. With most services, be it counselling, product printing, harp lessons, legal aid, or any other of the billion possibilities, both sides of the contract must work together. A relationship must be formed, and while that may be said of all business partnerships, I’m talking about something deeper. 

What I want to highlight is the value of a connection between both parties; a relationship that has been formed based on shared intentions, values, and beliefs. It is one that is nurtured, not only through common goals, but shared drive and passion to reach said goal. 

Just like a romantic relationship, it works best when you both want the same thing for the future. If one person dreams of marriage while another is just looking to date around, it’s very unlikely that their relationship will work in the long run. On the other hand, if all parties are working towards building a family, buying a home, and settling down, their future together looks much more promising! 

 

Finding Your Fit 

Of course, this doesn’t mean that it will always work out, in romance or business. Sometimes we want the same things, but it just isn’t the right fit. Working towards a shared goal in opposing ways may not offer you that same connection as striving for an end with someone whose behaviours, views, and values match your own. 

That isn’t to say that opposites can’t work together! But working with someone who gets you? The joy and ease that come from working in tandem with those on your wavelength makes the relationship-building all that much more worthwhile. I follow this idea myself when I seek to attract dream clients. Finding those who share my outlook and energy not only allows my clients and me to connect on a professional level, but often, we end up becoming friends. This is invaluable, as the relationship is built on trust and understanding. 

 

In It For The Long-Haul 

Another benefit of a soul-aligned business partnership? It can, and often does lead to long-term partnerships. Nurturing relationships with your both your business partners and clients assures them that you aren’t simply in it for profit. You aren’t just jumping from one option to another, hiring, firing, and cutting ties, looking for the cheapest way to get stuff done. Instead, you are actively working with someone you trust – who trusts you – building loyalty for future projects together! 

 

An Online Relationship 

So how does this relate to your website specifically? Well I’m glad you asked! 

If I haven’t said it enough already, a website is integral to to the growing business. It’s an invaluable tool and necessary platform for most, if not all companies. Your site should work for you and your customer. That means it should have a simple but comprehensive structure, follow efficient navigation pathways, allow for easy and accessible use, and provide website users with all important information. 

Besides good, solid bones to structure your website, typical pages, widgets, and forums, and extras like an online shops are expected and often necessary. Just as important though? Having a website that truly represents you and your business, inside and out. Besides the basics, ie. product info, service description, layout etc., offering something more to your clients can help build that aforementioned (and undeniably valuable) personal connection. 

 

Falling Head Over Heels 

Basic isn’t bad! Simple is sought after! But when someone offers you something more, something that makes your heart sing, you remember it. Rather than presenting yet another “basic” website to the world, adding your own heart and soul into the mix makes a world of difference. 

Showing the world what your all about – your goals, your hobbies, your passions, your energy, even your pets – lets people see the real you, allowing for those with the same interests and ambitions to find you and reach out. Making yourself visible to others, showing transparency, and inviting people into your life shows that you are open to building relationships. You’re trusting the world to get to know you, and in turn, taking action to attract likeminded entrepreneurs. It’s active manifestation! 

 

We Need To Talk 

Having a web designer on your wavelength bolsters this in many ways. It’s the first step in transforming your business from just another shop or service, to something built on a foundation of trust and communication. Clear communication is paramount to any personal or professional relationship. 

In a romantic relationships, things fall apart when lines of communication aren’t open. Why would it be any different in business? If you are asking for one thing, and you web designer is pushing for another, and neither can compromise, that isn’t simply because one or both parties are stubborn. There are reasons behind our actions, and it is likely that your designer is steering you in a specific direction for a certain purpose. But if you don’t understand why, and they are unable to elucidate, there is likely a break in communication. 

Moreover, if they can actually explain it to you, but you still can’t see eye-to-eye, the issue may not strictly be communication, but a lack of deeper understanding. Yes, they might get which colour-palette you chose or what option you want in your drop down menu. But if they can’t see the intention behind your endeavour or relate to the needs of your clients, the work they put in may not reflect that deeper purpose. 

 

Making It Work 

To the unengaged contractor, your website is just another project. You’re just another means to an end; that end being a paycheque. But when you connect on a deeper level, the work becomes so much more than just a business interaction. It isn’t about money, or even the success of completing a project. It’s about building and nurturing a relationship with someone with whom you want to continue working. You’re in it for the long-run. 

And this isn’t just true of web designers. Your graphic designer, manufacturers, printers, producers, staff; it all matters. This isn’t some one-off print job, but the beginning of a long-term relationships. And work with graphic designer who really gets your vibe and shares your energy? The difference it makes is visible, almost tangible, to your and your customers. 

This is about more than success and profit. This is about working with those who share your vision. This is about putting something into the world that you can be proud of. Cheap options and cutting-corners might save you a bit of capital, but if it’s at the sacrifice of your ideals and integrity, it isn’t worth it. 

Another positive aspect? The opportunity to meet likeminded entrepreneurs. A solid trusting partnership with one fellow business may lead you to meet others on your level. It creates a network of possibilities that will only continue to grow. 

 

A Dream Come True 

From your logo, to your website, to all your marketing, it pays to have someone who understands you. When you share the same goals, have the parallel values and intentions, and put the same energy out into the world, it’s way more likely you will produce good work, because you are on the same path. From both the business side and a personal standpoint, you’re working towards the same thing.

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Is Your Website Giving Your Ideal Client The Wrong Vibe?

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Is Your Website Giving Your Ideal Client The Wrong Vibe?

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An Intro To Energy

People are reading your energy. That might sound kind of woo woo, but hear me out! Every person you meet exudes some kind of energy. Whether it’s their level of pep, a metaphysical essence, or simply their attitude, on a subconscious level, people register the energy of others. 

Think about the feeling that is so present at a concert or live sporting match. There is a buzz in the air, an excitement that radiates from the crowd, and though it is intangible, it is also undeniable. You can feel the energy shift as soon as you step into that excited atmosphere.

Were you to suddenly walk into a contrasting venue, say a bank, you certainly wouldn’t feel that same excited energy! In fact, your own energy might drop to match. And if it didn’t and you stayed excitable, those around you might find issue with your buzzing demeanour. And who could blame them? They are opposing energies!

Stepping away from the positive/negative dichotomy, no one energy is better than another. A laid-back, esoteric type who values inner-peace over profit might not have the right energy to run a Fortune 500 multinational corporation, while the take-no-prisoners A-type with a super-strict schedule might not exude the right vibe for a yoga teacher. 

That’s not to say it’s impossible. Perhaps the ambitious hippie type is a successful online entrepreneur, while the enterprising career woman has a side hustle teaching acro-yoga. Anything is possible! 

More often than not though, people gravitate towards energy that matches their own. In careers, in relationships, in friend groups, heck, even in neighbourhoods! If you want a quiet lifestyle, you’re  much more like to enjoy the countryside than the city centre. For others, being surrounded by tall buildings and bright lights brings them inspiration. The hustle and bustle energizes some, but drain others.

I may be repeating myself but I want to make it clear that it isn’t “one-size-fits-all” when it comes to energy. Different things work for different people.

 

Like Attracts Like

It’s true, they often do. But there is an argument here for like-attracts-like. As shown in many comprehensive studies, when we are with people we like (or people we wish would like us!) it is common to mimic them subconsciously. We may match their stance or copy their behaviour. Or we might try to get on their level, altering our attitude to reflect their mood. 

Besides this psychological aspect, on a more conscious level, we seek out others who share our view of the world. We choose universities and like institutions of education that share our mindset, outlook, and life views. We hunt specifically for jobs with companies that share our values. We decide where to live based on our hobbies, lifestyle, and need or distaste for close community. Why wouldn’t it be the same in business? Like attracts like, yes, but moreover, like works with like.

 

Your Website + Your Energetic Vibes

You’re a soul-centered entrepreneur, walking the walk and talking the talk. You’ve got the business side on lock and a vibrant spiritual world, striking a perfect balance between work-life and the need for something deeper. Your clients know this; they know you. And while your work, or your mindset, or even your social media might reflect this balance, your website simply does not!

While that may not ring true for all of us, there is something to be said about authenticity. When your website isn’t a true representation of your energy, it can send the wrong message, leaving your clients confused and not sure of who you really are; a feeling that won’t really make them feel ready to jump in and work with you.

 

Authenticity

On a spiritual level, when you are your authentic self, you don’t have to worry about consistency because everything you do, say, and feel, along with your words, actions, beliefs, and values will be consistent across all aspects of your life and your being. Same with transparency. When you are living your truth, you aren’t censoring who you are and what you believe in. Everything is real. Everything is authentic.

On the web side of things, authenticity, again, is key, and active consistency and transparency are just as important. Your website isn’t just a part of your business but an extension of who you are, and an entity outside of your internal realm. It’s important to take the extra step to ensure that the vibe of your website is consistent with the energy you put out into the universe.

As a more tangible step? Ensure your products and services, your website, social media, and online presence, and your in-person energy are consistent. Show who you really are and what you really stand for, across platforms. This leads clients to see the real you, and the ones who share your vision find you.

 

Your Ideal Client

What is a soul-aligned client? It is someone whose intentions, goals, dreams, values, and energy match your own. They are the long-term clients; the ones who you are excited to work with! The ones whose work stirs up your passion and drive; whose values reflect your own.

This isn’t just a one-time, quick-turnaround contract, but an actual relationship you’re building. These are the clients you want to hold onto, and the ones who will be compelled to work with you.

 

Don’t Miss Out

Depending on what products or services you offer, clients may react differently to different energies. For example, if you’re selling custom rockabilly kitchenware, your chief audience likely expects a loud, lively, high-energy website, whereas if you’re a spiritual life coach, clients would likely lean towards are more esoteric, peaceful vibe.

Of course you need to know your audience, but it is just as important for your audience to know you.

If your website doesn’t reflect your intentions and values, it may not resonate with clients that share these same views. This, in turn, can lead to missed opportunities, as these clients are the kind of people who seek to work with those on the same wave-length as they are.

Designing your website to reflect who you are – that is, to reflect your intentions and values, and the energy you put into your work – will benefit both you and your dream client. First of all, it will attract clients who are living on the same plane as you. You are on the same wavelength, working towards the same goals and seeking the same results. You understand each other. That is a soul-connection. That is your ideal client.

Having the opportunity to work in tandem with someone who shares your worldview allows you to produce work, products, services, and offers that provide the same positivity and objectively necessary energy to the universe. 

 

Feel The Energy

What makes a soul-connection? The feeling of sharing goals, beliefs, values, and interventions.

Shared energy lends itself to reaching shared goals, and the existence of shared goals begets shared energy. It’s a symbiotic relationship in the best kind of way.

Soul-aligned clients, those are the ones you want to work with. In turn, they are the ones who don’t just want, but need to work with you.

Your vibe attracts your tribe! So make sure your website is congruent with your energy and everywhere else you’re showing up online. 

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The Value of Analytics: Knowing Your Key Performance Indicators

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

The Value of Analytics: Knowing Your Key Performance Indicators

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Analytics are an integral part of any marketing campaign, digital, print, or otherwise. In order to be successful in email marketing, you must understand your audience, and to understand your audience, you must understand your data. And how do you obtain said data? By measuring your email marketing campaigns! Wait . . .

It might seem like we’re going in circles here and that’s largely because we are! The marketing process is a cycle in which one thing relies on another, particularly once you’ve got a solid handle on optimisation and analytics. The process allows you to learn from past campaigns in order to improve upon new ones. While results may not be anything to boast about in the beginning, one notable goal across all campaigns is growth. A growing subscriber list, an increase in click-rate, and higher conversions all imply campaign success.

 

Go For It

While it’s true that you have to start somewhere, the first step (generally speaking) is to just go for it. Of course you will want to plan, edit, review, fine-tune, and perfect your first email before you send it, but if you’re just starting out, you may not have any data to guide you. While web analytics may prove useful in producing your first campaign, a compendium of email insights will streamline the production process. Until then, use what data and knowledge you have available to conceive and produce engaging content for your clientele. 

 

An All-Inclusive Array of Utilities

Nearly all email service providers offer analytics included at no cost. That means once you start email marketing, you will have the initial tools freely at your disposal. One email and you’re off! Okay, it isn’t quite that simple. You will need a second email to compare with the first one. And a third email after that, and so on. 

While you can use a complementary analytics program, some may choose to splurge on something more comprehensive. Don’t feel pressured to pay crazy fees just to view your data. Unless you are a multinational corporation or you are researching something excessively specific, it is very unlikely that you will need to email pay for analytics. But whether you choose a free or paid service, once you start measuring, you’re ready to go!

 

The Key to Successful Marketing

Certain metrics called KPIs (Key Performance Indicators) are considered essential to marketing analytics. Any campaign (digital or otherwise), any website, tv show, or product that is delivered to consumers has specific KPIs used to measure success. In many cases, specifically product marketing, product sales themselves are a common KPI. Comparing overall sales growth this year to last, for example, might give you an idea whether your advertising is working. It’s valuable information, useful to any retailer.

Email marketing is no different. There are main KPIs you want to look at, no matter where you are in your marketing journey. Check out the list below for an informative look at common, crucial, and unexpectedly consequential performance measurements.

 

Key Performance Indicators 

Open Rate: The percentage of individual emails opened.

Why is it important? ‘Cause you want people to open your emails of course! When someone opens your email, it might indicate a legitimate open; an action taken out of genuine interest from your subscriber. On the other hand, the open may be a mistake. Or perhaps they simply wanted to remove the unread email notification. 

That being said, if a subscriber does open your email, it is a (potential) indication that you’re on the right track. For example, subscribers may be opening your emails because of the sender name (ie. you or your business), which they correlate with your reputation or the relationship you’ve built with them. Or perhaps your subject line was so interesting, they couldn’t help but open! Either way, a high Open Rate is the desired outcome.

Clickthrough Rate: The percentage of individual subscribers that open links in the body of an email. 

This measurement is the simplest way to track the success of an email, given its basis on subscriber interaction. Unlike Open Rate, which only indicates whether or not an email was opened, CTR tracks user engagement. 

As noted in the above definition, anyone might open your email, but if they aren’t engaging with it, the open may be irrelevant. Again, it could be a mistake or the act of marking an email as “read”. Or perhaps they really read your email all the way through, but couldn’t find anything of interest. If they’re clicking though, that indicates that your content is compelling and ultimately reaching the right people.

Click-To-Open Rate: The percentage of emails that are both opened and clicked-through.

This metric measures the rate at which subscribers both open and click links and CTAs in your email body. A high CTOR illustrates the success of both the subject line and content of an email. 

If subscribers open your email, but don’t click the links? Either the open was a mistake, the content didn’t resonate, or the offers and CTAs did not appeal to your subscribers. And if your Clickthrough Rate is high but your Open Rate is low? It’s likely that your subject line did not land.

Conversion Rate: The percentage of subscribers that follow through on an email’s Call-To-Action.

One of the fundamental purposes of email marketing is converting leads. A lead is any individual that has the potential to become a future customer or client. Whether you are marketing a product for purchase or providing subscribers with a How-To Guide, the action of clicking your CTA, and subsequently following through with your request, increases your Conversion Rate.

Tracking your Conversion Rate is absolutely vital, as it directly informs you whether or not your subscribers are engaging and interacting with your emails. Additionally, noting which CTAs convert will inform you which offers and content most appeal to your audience. 

Bounce Rate: The percentage of emails that cannot be delivered.

If your emails are bouncing, they aren’t being delivered. And if emails aren’t being delivered? Something is wrong! A bounce, in email marketing, is when an email has been sent but not delivered, due to one of a number of different circumstances. These circumstances fall under two categories: Soft and Hard.

A Soft Bounce means that the email is temporarily undeliverable, generally due to a full inbox or server issues. A Hard Bounce means that the subscriber email does not exist. This may indicate that an email is out-of-service, misspelled, or fake. As internet users (as a whole) change, create, and close email addresses so often, keeping your list up-to-date is imperative. In fact, subscriber lists degrade annually by over 22.5% on average. It is essential that you remove these bounced addresses from your subscriber list. Otherwise, they can affect Deliverability.

Deliverability: A score out of 100 that rates the value of an email based on a sender’s reputation.

While it may just seem like another term for Bounce Rate, since both metrics measure whether or not emails are delivered, it is actually something different altogether, albeit, not separate. As noted above, a high Bounce Rate indicates that emails are not being successfully delivered. Internet Service Providers monitor email behaviour and track bounces. A higher Bounce Rate docks you points, lowering your reputation, which may send your emails directly to a subscriber’s junk mail folder.

Other tracked factors that might lower your score? Irrelevant content, poor grammar and spelling, fake or pushy sales, inbox inundation, and anything else that resembles email spam. And of course, emails that are intentionally marked as spam by recipients (see below) have a huge impact on your Deliverability rating.

Subscriber List Growth Rate: The percentage by which your subscriber list grows over time.

While it is a self-explanatory definition, this metric is integral to long-term marketing research, measuring your overall success over a specific period of time. Essentially, you want your list to grow continuously, but it’s a matter of quality over quantity. A large list seems great, but a bunch of bounced emails and fake addresses won’t lead to any conversions. 

List Growth isn’t a straight line either. While an increase reflects positively on you and your content, external factors like time or location ought to be taken into consideration. For example, a personal trainer may see a large increase in subscribers in January due to New Year’s fitness resolutions, while in March that list may dwindle (once we realise that we’d rather eat crisps on the couch than hit the gym). In this case, your numbers may drop, but even a negative change in rate allows you to observe user behaviour and engagement. In turn? You have a better understanding of your audience.

Unsubscribe Rate: The percentage of individual subscribers that have ceased their subscription.

This metric is key, as it is the biggest indicator that something is wrong. If people are actively unsubscribing from your list, especially all at once, it is imperative to discover the cause. Is it poorly written content? Useless offers and irrelevant information? Excessive email blasts? Or perhaps you said something controversial or negative that struck a chord with your audience. 

Whatever the reason, unsubscribes are unavoidable. Knowing you audience, optimising your content, testing email performance, and reviewing your data will help you maintain subscribers and increase List Growth.

Spam Complaint Rate: The percentage of spam complaints received, per email.

Ideally, you want your Spam Complaint Rate to be zero. While that is possible, it definitely isn’t probable. There will always be someone that finds your once-a-week emails just too much, or forgets they signed up, only to be shocked when their inbox is speckled with a plethora of online shopping promos. 

That being said, if you’re finding that complaints are up, it’s worth investigating. Did you promise readers one thing, then provide something unrelated? Did you offer something free, only to charge down the line? Or have you added addresses to your list without express permission? Don’t forget: That is illegal! And while you might not end up in jail, it is considered bad practice and can get you blacklisted.

The best way to avoid complaints? Transparency. Give subscribers what they expect, on top of what they want.

 

Ready To Start?

While the list above isn’t comprehensive, it puts the “key” in Key Performance Indicator. Tracking these metrics is of benefit to any business, large or small. And when the necessary tools are provided (read: free!), why wouldn’t you? Get tracking!

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A mini guide to email marketing

A mini guide to email marketing

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Let’s Start Off with the Basics

 

There are so many amazing how-to and reference guides on email marketing. Whether you’re just starting out or simply need some clarification, having that kind of resource is invaluable! These guides are extensive, which is a positive in the long run, but what if you just want the basics? Sometimes you just want a quick bite-sized answer to your question. 

 

This mini-guide will provide you with all the basics of email marketing, in a short-form format for easy digestion. And if you’re looking for a full how-to? Well have I got some great resources for you!



Parts Of The Email

 

Email marketing has a formula. With personal mail you can do as you like; send a block of text, fill your content with emojis, or forget the sub-topics line. In marketing however, every email you send is made up of absolutely integral parts, specially curated to appeal to your audience and convert readers into leads.

 

So what makes up a marketing email? We might know what a subject line is, but why is it important? What the heck is a lead magnet? Check out the index below for a full rundown of key email components, from top to bottom.

 

Sender Name

 

The name or pseudonym of the sender of an email.

 

Pretty self-explanatory. This is the name people see in their inbox when they receive an email. Often a senders first name, it can include individuals or groups (businesses, associations, clubs, etc.). While it may not seem as important as the content itself, choosing the right Sender Name makes a difference.

 

Using your companies full name has its benefits as it clearly states who you are and confirms your credibility. On the other hand, sending emails from the desk of a real person within your organisation provides a personal touch and an authenticity that appeals to some audiences. A/B testing (see below) will allow you to find which method best represents you and your business.

 

Subject Line

 

Text describing the contents of an email. Often shortened in your inbox preview to save space.

 

This is the first point of reference regarding the content of an email. Aside from the sender, the subject line is the first thing people look for when judging the value of an email. And judgement can happen in a split-second, so it’s integral to optimize your subject line.

 

It should be clear in its purpose. That means no clickbait or dishonest marketing. While a bit of mystery in a subject line has its place, promising an audience one thing and directing them to another is frowned upon.

 

Your subject line should also be captivating. While it is only a preview of the content, it should compel people to open and read your email. This can be tricky, as you only have so much space. Try for something that is punchy and concise, but be sure it gets the message across.

 

Tip: When appropriate, personalise your subject line with each subscriber’s name to boost open rates.

 

Lead

 

A potential customer or client who has subscribed to your email list.

 

When someone subscribes to your email list, it is the beginning of a relationship, with equal give and take. You provide information, offers, and other desirable content (Lead Magnets) in exchange for their prospective patronage.

 

Lead Magnet

 

A marketing tool in which you supply subscribers desirable content in exchange for their contact information. 

 

It isn’t as nefarious as it sounds! It’s part of the relationship you’re building. Your readers subscribed to your list for a reason, and you are giving them content they expect, paired with the offer of something they may want. It isn’t pushy or demanding; it’s up to the reader to decide if they are interested. 

 

Whatever you offer, it should be true to you, your business, and your brand. Don’t try to push something that isn’t related to the products and services you offer. Make it relevant to your readers. Provide something they can use; something that offers a solution or improves their life. And don’t make promises you can’t keep. If you offer something, and you don’t deliver – well that’s just poor practice!

 

An example of effective lead magnets:

  • Ebooks
  • Guides
  • Resource Lists
  • Videos
  • Workbooks
  • Checklists
  • Templates

 

Check out Christina Perricone’s ultimate email marketing guide and Kevin McGrath’s comprehensive lead magnet list for a more in-depth look at various lead magnets.

 

Body Copy

 

The main content of an email. 

 

Engaging copy is key to any email marketing campaign. The body of your email should convey your message or offer clearly and succinctly. It is integral that your content is relevant and enticing. If your readers don’t find it interesting, they may unsubscribe.

 

Images

 

The visual content of an email. 

 

Again, pretty self-explanatory. Choosing exciting, eye-catching images is to your benefit, but make sure they are relevant to the written content. If you have an offer or want to promote a product, choose photos of the products specifically. 

 

Very important: only use photos you own or have the rights to. And be sure to give credit! Even if the content isn’t being published on your site, if you use it, follow the regulations. That way, everyone wins!

 

Call-To-Action

 

An appeal of engagement from your readers.

 

Essentially, it’s a small bit of text paired with a button, link, or form that asks readers to take the next step in the relationship. It can be something as simple as a subscribe button. You are requesting action on their part in exchange for something valuable. The action might be anything from visiting your website, to downloading your ebook, to signing up for a course. 

 

What you offer in exchange can vary greatly. It could be valuable information, exclusive membership, a free trial, or a discount on products or services, just to name a few. 

 

For an fun list of effective CTAs, check out this extensive selection compiled by Brittany Leaning.

 

Unsubscribe 

 

A link or button that removes a reader from your subscribe list.

 

Unsubscribing should be easy for your readers. Trying to make it difficult so people can’t leave will only cause frustration and hurt your credibility. Having a clear link or button at the bottom of your email is always a best practice.

 

One big benefit of including the button? You can track when people unsubscribe. This allows you to monitor which campaigns work and which content turns peoples away.



Three Key Email Marketing Practices

 

While each of the following practices stands on its own as an important part of email marketing, they all work together, each one functioning best when combined with the others.

 

  1. Segmentation

 

The practice of separating your subscriber list into different categories, each of which receives specific content. This is the best way to ensue you are sending the right information to the right people, helping you cater further to your audience.  

 

There are numerous factors to take into consideration when deciding how to segment your list and looking at your analytics can help you find the best option. Demographics like age and gender are a good place to start, but really diving deep into your data so you understand your readers is integral.

 

So what else should you be looking at?






Take a peek at Jordie die van Rijn’s blog for a detailed look at the ins and outs of segmentation.

 

  1. Automation

 

As you would expect, it is the process of automating the delivery of emails. But there’s more to it than that! 

 

It isn’t simply a matter of scheduling an email to be sent at an exact time. While that is a benefit, as you can batch-produce and schedule emails months in advance, automation allows for drip campaigns – a marketing campaign that auto-responds to a subscriber after a specific action triggers it to start. 

 

Automation also works concurrently with segmentation. After dividing your list into groups, you are able to automate specific emails, newsletters, and drip campaigns for those designated groups only. This prevents the inundation of your subscribers inboxes with extraneous content.

 

An added bonus? It really does save you time!

 

  1. Personalisation

 

The practice of customising emails to each of your individual subscribers. While this may seem time-consuming, it is actually relatively simple. A lot of the work necessary for personalisation is done through automation and segmentation. 

 

With automation, you can set every email to be addressed to the name given to you by each given subscriber, instead of their email address or a general “Hello!”. 

 

With segmentation, you can personalise the content of a campaign to the interests and demographics of each given segment. For example, if you have subscribers from all over the world, it could benefit you to customise the content to their location. And don’t forget to personalise the subject line! 

 

A fun bonus? Christina Perricone suggests adding your own signature to sign off each email. That way, you readers know there’s a real human being behind the screen, providing a more personable experience!



Consider Your Analytics

 

Tracking you campaigns is essential to understanding what works best for you. Fortunately, most email service providers include analytics. This allows you to learn about your subscribers. Which demographics enjoy what content? Who gravitates towards one lead magnet over another? What kind of people make up your most engaged readers? So many questions! Thankfully, metrics have the answer!

 

There are two main ways to measure your success: Performance Analytics and A/B Testing. The first focuses on the overall success of your campaigns, while the second compares two similar emails that present differently.

 

Performance Analytics

 

Usually just called Analytics, this is the system that tracks and measures all of your emails, whether a simple welcome email or a full-blown campaign.

 

Knowing exactly how people are interacting with your emails is invaluable. From the first email they open, to any time they click on a CTA, your analytics tracks user behaviour to provide you with data you can use to improve your email content and structure. This is of benefit to both you and your readers, as it allows you deliver the content your readers want.

 

What sort of metrics should you be tracking? Some important ones include:

 

  • Open rate
  • Click-through rate
  • Unsubscribe rate
  • Bounce rate
  • Unique opens by time or location
  • Conversion rate

 

And that is just to name a few! While it can take a bit of time and energy, understanding what works and what doesn’t is integral. And if numbers just don’t click for you, hiring an email marketing professional can be a good investment.

 

Another benefit provided by analytics? You can learn which content resonates with which demographics and tailor your content to those groups through segmentation and personalisation.

 

A/B Testing

 

A form of comparative testing that deduces which of two options performs better with your audience.

 

Put your lab coat on, it’s time for an experiment! While you do have to follow a system, it isn’t quite as complicated as it sounds. A/B testing is simply the comparison of two similar emails with a solitary difference. The purpose of the test is to deduce which email performs best with the observed audience. You can A/B test all parts of your email, from subject line, to colour, to layout, to delivery time, and more. 

 

Much like with any form of research, you are required to have a solid research question, based on testing one sole component of your email at a time. After randomly dividing members of your subscriber list into two equal sections, send Version A to one group, and Version B to the other. Once the results are in, you can compare the data and improve your email marketing based on user preference.

 

Want to delve deeper into email marketing analytics? Check out FulcrumTech’s Email Optimization Guide.



A Little And A Lot

 

Whew, that was more than I thought! And that is just the basics! Considering that this is a whittled-down version, it’s no wonder that email marketing can seem like a behemoth from the outside. But it is a totally tameable animal! Just start with baby-steps, learn the lingo, and begin your journey!

 

Don’t forget to check out the resources provided. If you want to read more, check out these informative (and awesome!) digital experts:

 

 

And hey, if you’d like to get more helpful guides and notes from me now and again, you can sign up for my email list a little further down the page 🙂 see you there!

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Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Are You Creating Quality Content To Boost Your SEO?

Are You Creating Quality Content To Boost Your SEO?

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Search engines love regularly updated websites. Fresh, relevant content indicates that your site is “alive”, catching the notice of web crawlers. The more frequently a site is updated, the more often it is indexed, which in turn affects its search engine ranking. But excessive updates and an abundance of content mean nothing if the content isn’t high-value. As with many things in life, its a matter of quality over quantity.

What is high-quality content? 

High-quality content is content that is current, relevant, informative, engaging, and valuable to your audience. Keeping these factors in mind when developing content can help you achieve higher search engine rankings and draw more traffic to your website.

It needs to be current.

When it comes to web content, there is little value to be found in redundancy. Following a set format and staying on topic are key to your brand, but recycling old information over and over becomes cumbersome, for reader and writer alike. Your readers want to know what is happening now!

Sharing breaking stories and industry news is a start, as they can be linked to high-traffic sources and include many keywords, both of which can increase site visibility to web-crawlers. Plus, it keeps your readers up-to-date!

But if news isn’t on brand for you, well-researched, topical, timely posts might be more your style. The key is to make it stand out! What new information can your site offer that can’t be found anywhere else? And if it can be found elsewhere, how is your content different? Another big tip to stay current: keep up with best practices!

Challenge: Choose three subjects related to your blog and brainstorm five different blog titles on each topic. That’s 15 opportunities for new content!

 

It needs to be relevant.

What is your focus? Whatever content you deliver should be relevant to your website, your brand, the services or products you offer, and the information you share. Many of us have looked for recipes online, only to have 50 paragraphs of story to wade through before the actual instructions. If it isn’t the information your audience is seeking, it can be needless.

Making the desired content the main focus allows readers to find what they are looking for quickly and efficiently. This can build trust with your audience, as you deliver results without all the song and dance. That being said, it’s a sweet way to personalise a blog and connect with readers, if that is in line with your brand. A consistent brand identity is reliable and easy to recognise.

Content should parallel and support your website objectives. Posting for the sake of posting will serve neither you, nor your readers. While it may boost visibility, if the content doesn’t satisfy demands, scrap it!

Challenge: What is your website’s core message? Compare it to past content, old and new. Does it fit with your brand-identity? Write down what works and what doesn’t, what feels genuine, and what was just for a self-imposed word-quota?

 

It needs to be informative.

Think about what you are presenting. Is it a story? A lesson? A how-to guide? What sort of information are you sharing and why is it important? High-quality content should serve the interests of the target audience, whether they are looking to learn and develop new skills, market products and services, gain confidence, or keep up-to-date with current affairs.

A fundamental aspect of quality content is accuracy; fact-checking and research are essential. This benefits your readers foremost, but it can also be a great asset to you. Linking posts to reliable sites and credible info can increase the chance of your site being indexed, along with its search ranking.

More importantly, it positions you as an authority, building trust between you and your readers. And a strong, trusting relationship is key!

Challenge: Make a list of reliable resources you can link to. This can be authorities on different topics, blogs you follow, people you look up to, your preferred news sites, etc. The list goes on! Keep them handy for inspiration, information, and linking in the future. Some of my favourites are:

Jenna Kutcher

– Neil Patel

Amy Porterfield

 

It needs to be engaging.

What could be worse than a boring blog? Well, many things! But you can avoid boring blogs. Simply don’t read them. That is great for readers, but not so much for you. Appealing to an audience is paramount to quality content. This doesn’t mean every sentence has to be electrifying.

A concise set of instruction is much more practical than a heavily-worded how-to guide. If it needs to be simple, keep it simple. But don’t be afraid to step outside the box when appropriate. A comprehensive blueprint will prove more useful than a loose list of parts.

Know your audience well so you can implement a content strategy that meets their needs. Captivate your readers; excite and inform them! That’s what makes your website memorable and brings readers back.

Challenge: Choose a topic and brainstorm five different ways to present the idea. Don’t just write a list though; research and develop your ideas. Change up your tone, present a cool infographic, conduct an interview, the list goes on.

 

It needs to be valuable.

The most integral part of your site is what it offers. What does it provide to your audience? Be it knowledge, news, lessons, or entertainment, it was created with an intention in mind and should serve a purpose for both you and your readers.

Content should be in line with your site’s objective. That’s not to say you can’t veer off the beaten track now and then. A diverse line-up of topics can grow your following and allow for a wider range of keywords to be dispersed through your content. But use your discretion with keywords. Only include when necessary, natural, and relevant.

Of equal importance is to avoid excessive posts and updates. It’s easy to get carried away, but a few high-value posts have more worth than many frequent updates. What is integral is finding the balance!

Challenge: Brainstorm ways in which your content could change or evolve. What new avenues could prove valuable to your current audience or diversify your followers, while still staying true to your brand-identity?

 

In Conclusion 

Without content, a website is just a blank page. You can add as much as you want to it, but if  the components don’t enhance the overall value, it’s just dead weight. Don’t let it drag you down! Be discerning with your content.

You might have to experiment a bit before you find something that resonates with you and your following. Try things out and see what works for you.

Once you have a strategy for creating and delivering high quality content, the regular and valuable updates to your website will continue to improve your search engine rankings.

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Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

What is your online presence really missing?

What is your online presence really missing?

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From your website to your social media channels and email marketing, your online presence should be one big coherent part of you

Everyone wants to learn and implement the latest growth hack, messaging bot and sales funnel. While I do believe that so many of those have a valid place in the intricate puzzle that is your overall online presence, I also believe there are two main places where brands and businesses really miss the mark with the core of their online presence.

 

Are you thinking about these points within the context of your website and digital marketing?

People crave connection. There’s a lot of negativity that floats around about the internet and how social media taints our perception of ourselves, other people and makes us compare ourselves to others. I am as guilty of that as the next person sometimes, but I also think the amount of connection and community we gain from being online is absolutely huge and not to be ignored. 

Websites and digital marketing used to be a lot about ‘look at us! Look at what we can do! Come to us instead of our competitors!’, or rather, based on push marketing. 

Does that type of website grab you? Do those posts make you stop scrolling on Facebook?

I didn’t think so. Me neither.

Given that everyone craves connection and community, there are two massive things I think many businesses don’t think about in the context of their online presence.

 

1. Focus on what your ideal client struggles with and how you can help them with their problems.

Instead of talking only about your business and all the amazing things you’ve achieved, pinpoint your customers struggles and speak to them in their own language. 

It can be really easy to think that people know more than they do, or that you’re explaining things to them in a much too simple way. There’s a reason they need you though! And you can help serve them by showing them exactly how you can help them.

Often people know they need help, but not exactly what they need from you. If you can show very clearly that you know what they’re struggling with, it will clarify everything for them and also give them confidence in their decision to work with you. 

Too many businesses have their entire website copy and digital content tailored to speak only about themselves, and not more about their customers. In fact, the majority of everything you do online should be about your customers and to show that you understand them and how you can guide them to a solution.

 

2. Be yourself! Be social and make connections.

There are also many posts floating around right now about vulnerability and authenticity. There is a reason for this though, and so much to be said for being yourself, online and off! 

You’re never going to please everyone. It’s not possible! And you can’t be everything to everyone either. By being yourself, you’ll attract the type of clients you would love to work with. You’ll also repel people who don’t agree with your point of view and the content you put out, but be honest with yourself; would you really want to work with them anyways?

If you want to have a calendar filled with clients who light you up and that you can’t wait to talk to every day, don’t be afraid to show up as yourself. Because by being yourself online, you’ll connect with the people you’d love to hang out with in real life.

As for being social and making connections, many businesses often forget that the whole point of social media is to be social. And while worthwhile goals can be to makes sales on Instagram and book new people into your classes on Facebook, I believe that before all of that, we need to focus on building brand awareness and community through our online presence. Having a social media presence is necessary for any business these days, but if you’re not there to be social and make connections with your followers, you aren’t going to get very far when you try to put out a new offer or launch your latest course.



Are you guilty of forgetting these points?

How do you feel about your online presence? Do you have an overall strategy? Are you getting leads online and building an awareness of your brand? Are you creating a community and connecting with your customers?

If not, review your website and digital marketing content to see if you’re maybe missing the mark with your online presence. 

Once you shift your perspective away from shouting about your own business to focusing on how you can help potential clients, show up as yourself and be a bit more sociable, you’ll find people will understand and relate to you on a whole new level.

What do you think? Are you good at this already or could your online presence use a bit of work? Get in touch with me if you need help.

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Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

4 easy SEO strategies you can implement on your website now

4 easy SEO strategies you can implement on your website now

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SEO can seem like a bit of a dark art to some, but a general working knowledge of the basics of SEO can go a long way to helping you improve your website’s search engine results. If you don’t have the first clue about SEO and even thinking about it puts you off ever looking into it, check out one of my earlier posts here where you can learn a bit more.

When I’ve been working with some new clients recently, I’ve noticed some of the same questions about SEO coming up time and time again. I decided to compile my top 4 (most asked) easy SEO techniques you can implement on your website today! These are easy to do and if you haven’t looked at them yet, working on them will start to make a big difference to your site.

 

Easy tips to help you improve your SEO results

These are a bit of a mix for you to look through; some of these you’ll work on once, and some will be more of an ongoing effort. Here are 4 strategies you can start with today to help you work on improving your search engine results.  

 

1.Optimising your image sizes

How quickly your website loads has a big impact on your SEO rankings. Optimising your images is one of the first things you can look at to improve that, and often something people don’t realise makes a difference.

If you have high res photos, they’ll likely be at least 5000 px wide. For images on you website, you’ll want them to be 1500 px wide, up to about 2000 px wide max. You can either adjust the size of your images before you upload them using something like Photoshop, or edit them in your image editor in your CMS (‘Media’ if you’re on WordPress). Alternatively, you can also try a plugin like Smush to help with this.

 

2. Use a variety of heading tags

In the text editor in your CMS, you’ll have a ‘styles’ dropdown where you’ll be able to choose from  headings 1-6. Make sure you use a variety of these through your written content! Not only does it make it easier for Google to scan your content and keep it well-organised (which pleases the Google gods), but it makes it much easier for your users to consume your content.

Different headings and shorter paragraphs make it much easier for people to scan your content, see what it’s about, and choose what they want to read; they will likely completely skip over large walls of text.

 

3. Regularly updating your content

Google wants to give people the most relevant, up to date search results for their queries. If you Google ‘best Facebook ads strategies’ you probably aren’t going to want to read a blog post from 2015, are you? You want something more recent than that!

This is in part why having regularly updated content on your website is a necessity. It allows you to continuously work on other SEO strategies such as your keywords and internal and external links. On top of that, having new content is more interesting for your audience and a great way to provide value for them.



4. Researching and using keywords

Before you start to think about the written content you’ll have on your website, you need to research and think about what keywords you want to use. To put it simply, what are they search terms you want people to enter during their query to then find your website?

SEO is a long-term game, and putting keywords on your site won’t make you appear on page 1 of Google overnight, but think about them and work them in to your content in a natural way. As your website starts to move up the rankings and once its been live for a while, you’ll be glad you worked these in in the beginning!

You can look for volume of traffic by keyword using a tool like Google Keyword Planner while doing your research, and then keep track of keyword performance once your site is live using Google Search Console.

 

Putting these strategies to use

I hope these 4 easy changes you can make to improve your SEO are useful to you! You should be able to implement these easily yourself, or else discuss them with your web designer or content producer to discuss how you you can work them in to your overall strategy.

As always, I welcome your questions and comments below.

If you need help with your digital marketing strategy, I would love to hear from you; you can get in touch with me here.

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Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Community and Learning with Brie from Snag Tights

Community and Learning with Brie from Snag Tights

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Today I attended an awesome event hosted by Orlaith Brogan.  The speaker she organised for the event was Brie Read, CEO of Snag Tights.

Brie just finished her first year with Snag Tights, to the fine tune of £2.3 million….wow! Hearing her talk was inspiring to say the least. She has a background in marketing and really knows her stuff.

She spoke us through doing her market research with Google Surveys, which pointed out a massive gap in the market for a product people also said would fundamentally change their lives. She had an idea, did her research, launched her product and has built an amazing (huge!) and most importantly highly inclusive community around it. 

Building her business

Brie has unapologetically built her business, her way. She has a team of around 10 and offers flexible working to all her employees. Her creative on her ads and content on her website is totally inclusive and representative of women of all shapes and sizes.

She involves her audience in so many aspects of her business and does what they tell her they want, not just what she thinks they want. With a raving community of 29.4k on Instagram and 94k on Facebook of happy customers and her turnover stats in her first year of business, she’s clearly running her business the right way!

I think people are getting fed up with the highly polished and ‘perfect’ images of what we should look like and the 9-5 life we’re all supposed to love. We see this constantly on social media and advertised by large companies, and I wholeheartedly believe that companies with values like Snag Tights are going to be the way of the future. Do you?

Marketing strategies

Brie spoke about a few important points around marketing that are definitely worth a think.

Snag Tights involve their audience in many aspects of what they do. When they decided to start putting ads on tv, they asked their followers to create and submit their own ads showing why they love Snag Tights. I’m guessing the response to these is going to be huge! User generated content like this is so important and useful; it helps others imagine what it would feel like to own your product too, and acts basically as a referral instead of you recommending yourself.

We went pretty in-depth talking about Facebook Ads as well as how to maintain a consistent message but different content across all of your social channels. She spoke about how they use ‘day in, day out marketing’; basically, showing up every day for your audience and marketing directly to them. Consistency and visibility are so important!

We also discussed a lot around content, and how you should be creating lots of high quality content for your audience that is either something you would want to share yourself, or they would find really valuable. 

She also gave us lots of great strategies we could take away and implement in our own businesses today, and a lot of it based around marketing and buyer psychology. I took a ton of notes and have a list to work through!

Each to their own

Of course, running your business exactly like Brie runs Snag Tights might not be the best for you, or yield the same results. To be honest, I found it so refreshing to hear someone so inspiring and successful talk about exactly how she launched and grew her business and doing it how she wanted to, to include her whole audience and not care what anyone else really thinks.

Learning and community

If you follow me on Instagram, you’ll have seen me on lives talking a bit about networking and the events that Orlaith runs. Going to networking and business events like this is not something I would have seen myself doing 6 months ago, but I love them! Her events that I’ve been to so far have been incredibly valuable, and it’s amazing to meet so many other successful women running their own businesses. It feels a lot less like networking and a lot more like learning and becoming really inspired.

Do you go to any networking or business events like this? Leave me a comment and let me know!

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Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Using interactive quizzes in your online marketing strategy with Interact

Using interactive quizzes in your online marketing strategy with Interact

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Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.

You guys know by now that I’m a huge Amy Porterfield fan. She’s amazing! I listen to her podcast alll the time, and she did one a little while ago about how to choose the right lead magnet for your audience. I’ve been working on building my email list, and so I was really interested to hear that she recommended quizzes as one of her lead magnets.

I also love Neil Patel and all of his great digital marketing advice, and I’ve read some of his content about using quizzes in your marketing too. Suffice to say I was pretty convinced on the whole quiz front, but I wrote it off a bit as I thought it sounded like a big undertaking and not something I had enough experience or knowledge to put together.

So not too long after I listened to Amy’s podcast where she was talking about creating quizzes, I got an email through my website from a company called Interact. Interact have created a software that helps you build and use interactive quizzes to generate leads for your business. Crazy timing, right?!

Since I had already been toying with the idea of doing this but had sort of written it off, when they asked me if I wanted to try out their software and become an Interact Partner if I liked it, I decided it would definitely be worth a try.

 

Getting set up

Once I agreed to give Interact a try, I organised a time to chat with one of their Partner Managers. She was super nice! Our call lasted around half an hour and she spoke me through their software, how to create a quiz from scratch or a template, how to segment the results into my mailing list, and how to look through the analytics in their dashboard.

Interact have a few great resources that help you work through how to create your own interactive quiz that I looked at after my call too. It was super helpful to have everything there to look through too; I needed a bit of reminding after I got through to list segmentation etc.

 

Brainstorming my quiz topic

Because this was a trial and not something I was still totally sure about, I decided to create my quiz from one of the templates that are available in Interact. I knew I wanted my quiz to be relevant for my audience, so something around what type of website would work best for your business, or testing digital marketing knowledge for fun. I ended up going with ‘How Well Do You Know Digital Marketing’ (which you’ll know, if you tried it…!).

Here, I believe, was the first mistake I made with my quiz. This feels a little generic, and not specific enough for my audience and their problems. So my first lesson learned is, with my next quiz I’m going to do more thorough brainstorming around a topic that is more specific to my audience and helps them get a different perspective on the problems they face with their website and digital marketing.



Building my quiz from a template

Once I decided that I’d probably try my quiz from a template, I selected that option from the quiz creation menu. I looked through all of their templates and selected the categories Business, Marketing, Software and Development. I then selected the ‘Assessment’ quiz model (there’s also Personality or Scored), and chose a template called ‘How Much Do You Actually Know About Online Marketing?’

At this stage, there are quite a few templates you can preview (depending on how many categories you chose), and it was fun looking through them all and choosing which one I wanted to work with.

 

Cover page and branding

Once I’d chosen my template, I was taken to the next screen where I chose my own cover image and set up the branding for my quiz. This was my first taste of editing the quiz within the software, and almost every element of it is able to be edited and changed.

So I started by changing my cover photo. A cool feature here is that you can upload your own photo (I chose a stock image I’d used for social media posts), or you can choose a stock photo from directly within their image editor.

Once I changed my cover photo, I also updated the name of the quiz, uploaded my logo, and set my brand colours to be used throughout.

 

Questions and answers

Within the same quiz editor, you can then work through all of your questions and answers. I worked through the whole quiz and made a few minor changes but overall, left the questions as they were. I did also add and change images throughout the quiz to break up the text and tie in with my branding.

You have a ton of different options here to add images for every answer, change the right answer, add explanations for each answer, choosing whether to reveal the correct answer, etc. Like I mentioned, I chose the Assessment quiz model, mostly because I thought that would be fun and easy for people taking the quiz and also because I thought it might be a bit easier to put together than the Personality model.

 

Results

I categorized the results into ‘Online Marketing Beginner’, ‘You Know More Than The Average Business Owner’, and ‘Online Marketing Expert’. I again edited all of the results to be a little more specific for my audience, and added different pictures to fit the aesthetic of the rest of my quiz.

I used the call to action buttons below my results to lead my audience to different pages on my website that are relevant to their results. I was hoping to lead my audience to consume more information on my website, and start looking at my services pages there in the hopes that they get a better understanding of who I am and what I do.

 

Integration with my email list

I use Mailchimp for my email list, so this integrates really well with Interact’s software. I set up each quiz result and corresponding user to be added to my main mailing list, and also opted for GDPR compliant double opt-in. Finally, I set up my form field mapping, and then tested the integration to make sure it was all working.

You also have the option here to set up merge tags for each answer and question, which I will definitely be doing with my next quiz. This helps you to serve your audience in the most relevant way possible!

 

Adding my quiz to my website

I decided to go for an announcement bar on my website, as well as publishing a short blog post linking to it on my site and sharing it several times across my social media channels. You can see that since everything is able to be customized, I can edit the accountement bar to show in my brand colours and tie in easily with my website and branding.

 

Analytics funnel

I really enjoyed the analytics here; simple and easy to use. You can see the results from my first quiz here:

Initially, I wasn’t that happy with my results. However, firstly I had to bear in mind that it had only been up on my site for two weeks and while I did share it on social media, I could have shared it much more often.

I also feel that (as I mentioned earlier), the quiz I created wasn’t as well thought out as it could have been to be more relevant to my audience.

Now that I have tried one quiz out and seen how easy it is to create them with Interact, I have a much better idea of which quiz I’m going to create next that will be perfect for you guys, so watch this space!

 

To sum it all up…

I was excited to try Interact’s software and really enjoyed it! Every aspect of building the quiz was fun and easy, as well as easy to customise so that I was able to make it personal to me and my brand. I can’t wait to make another one now that I’ve tried one out and learnt from it, and I’ll make sure to let you guys know when it’s live so that you can try it out!

I would totally recommend trying out building a quiz with Interact if you’re working on your lead generation and want to try out fun ways to grow your email list!

Now that I’m a partner with Interact, I do receive a small commission if you decide you want to try it out and you sign up using my link here. I would love to hear what you think if you decide to try it out!

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Hey! I’m Marissa, a web designer and digital marketer. I love working with small biz owners to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Take my digital marketing quiz!

Take my digital marketing quiz!

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How much do you know about digital marketing? Are you a total newbie? Or a seasoned pro?

I’ve got a fun new quiz for you to test out your knowledge! Scroll down to try it out. I would love to know how you did, let me know!

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Hey! I’m Marissa, a web designer and digital marketer. I love working with small biz owners to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

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