Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!
Showing Up On Your Website In A Powerful Way
When you first start your business, things probably feel pretty messy.
Your to do list is as long as your arm, you’re consuming content at an alarming rate, and there’s a never ending stream of internet ‘gurus’ and coaches telling you you must absolutely be using this exact 3 part system to succeed on instagram/pinterest/insert platform here.
On top of that, you need to be active on ALL social media channels EVERY DAY to reach enough people so that you can land new clients, share your message, and build your business. Right?
Well…that’s how many of us start out. But it isn’t the way it has to be.
Building a sustainable online business
It can feel like the most logical thing is to reach many people. You want to get as many people as possible following you on your social media channels, signing up to your email newsletters, visiting your website, so that you have more eyes on your work and a higher chance of converting.
Long term, that can feel like a lot. And is it really what feels aligned to you?
I believe you should run your business whatever way feels best to *you*, not doing what other people say you should be doing. I know it feels like you need to try allll the things and believe, me I’ve been there. But to me, there is a way to build your business which is much more sustainable in the long term.
Swapping sales calls for connection calls.
Swapping lead acquisition for community building.
Swapping vanity metrics for lasting relationships with soul aligned clients.
To me, that feels way better. And the important part is, what feels most aligned for you?
Authentically sharing your message
Once you’ve dreamt up your big vision for your business, you need to start taking action in that direction. And how you feel as you head in that direction will define how quickly and easily you reach your vision.
If consuming too much content, trying different frameworks, and listening to too many gurus makes you feel overwhelmed and like you don’t have a clue where to start…stop doing those things!
I’m not saying you should never try something new. We often also need to take a few wrong steps before we find ourselves on the right path, and sometimes by trying what isn’t a good fit, we figure out what is a good fit for us.
So instead of that, try to think about what type of business owner you need to be in order to have the business you desire. What types of activities do you do on a daily basis? How do you connect with your potential clients? How do you use social media for your business? Where do your clients like to see you show up?
And finally, a big spoiler: the absolute best place to pull this all together is (yup, you guessed it): on your website.
How you can show up powerfully on your website
Knowing all of the things I’ve just written about will help you be in a place where you’re ready to show up powerfully on your website.
Your website is here to stay. It’s the one place online that anyone can access anytime, that looks exactly how you want it to look and can portray your message exactly how you’d like it portrayed. But if you’re too early in your business and you don’t know any of the things about who you are as your business owner, your big vision for your business, your values and mission, how you like to run your business and who your ideal, soul aligned client you love to work with is; you won’t have a website that will draw them in.
You could, of course, make a website that shows exactly where you are in this moment. But if it’s geared towards where you are now and not where you’re going to be in a couple of years, do you think it will really attract the type of client that you’d most love to work with on your way there?
There are a few main areas where you can show up in a much more expansive way on your website.
The messaging on your website
Basically, all of your written content. This should inspire people, let them know more about you, make them want to take action, and be succinct enough that they can figure out who you are and what you do very quickly. So on different parts of your website, there will be different types of copy.
To me, I see my website as the main part of everything I stand for; the main part of my business that converts enquiries, the place where people go when they’re considering working with me and want to find out more about me and my work. My website makes them feel inspired, excited, like they finally found the perfect designer they would love to work with, and that they have a very good understanding of what it will be like to work with me.
Then, in my blogs and on my social media channels I can go further into all of the little specifics, details, more information, and everything else that my soul-aligned clients love to read about.
Your website is always there and has a big job to do. It doesn’t disappear (or maybe not even show up in) fast moving social media posts that people quickly scroll past without really paying attention to. Your messaging needs to pull people in and get them invested in you. Be bold, shine your light, and share your message.
Your website’s branding
Your website also needs to be visually appealing and memorable, and your branding is what helps create a standout visual experience for your clients.
This includes your logo, favicons, colour palette, typography…all things that seem like you would be fine if you just wing it, but your branding makes up most of the visual experience on your website and has a huge impact on how memorable and impactful your website can be.
I started out with a very muted and ‘safe’ branding and then recently relaunched my branding which was done by the wonderful Laura at Sugar Grenade Designs and Bea + Elle. She saw my vision for what I would love my brand to be longer term, how I want my work to be portrayed, and what my soul aligned clients really love.
By putting myself out there with bolder branding on my website, my social media also quickly followed suit and now I have a very attention grabbing and memorable brand that is cohesive not only across my website but all of my social media channels as well.
Your photography on your website
Here is the last main place we’re going to touch on for now: your photos are incredibly important, and often totally unappreciated.
If your photos are bad, your website will look bad. I’m being blunt here because I don’t want you to take this lightly: no amount of great web design will make up for terrible photos. Believe me!!!
You will also most likely need more photos than you realise. The great news is, if you work with a brilliant photographer, they will do all you need in one session. And as with your messaging and branding, if you have amazing photos done for your website, you’ll be able to use them on your social media channels for months to come.
High quality photos will work seamlessly across your website, show you in your best light, and let your clients feel like they know you before they decide to work with you (so important when you’re a personal brand).
Shine your light
When you spell it all out like that, it seems easy peasy. But many of these things are ones we learn and figure out as we grow, and not ones we innately know right as we start our businesses. So this is why it can feel better to wait until you’ve been in business for a little while before you invest in a web designer; because when you are ready to work with someone, you’ll know yourself and value all the different pieces of the puzzle that you need to pull together to show up as powerfully as you can on your website.
When you show up powerfully like this, your business can grow hugely as a result of having a standout, inspiring, memorable website.