Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!
Find Your Dream Web Designer, Get Your Dream Website
So you’re building your personal brand. You have a checklist – a long tally of things you should and shouldn’t do in order to brand yourself successfully and promote a profitable business. One thing that is prominent on many “should do” lists is the idea that your product or service must be the star of the show.
Your offering should indeed be a main focus, as it is what you provide your customers and clients, but there is so much more to you and your brand! There is a person there, with hopes and dreams and ambitions. There is someone who put in the time and work to create something wholly unique and present it to the world. There are intentions, and though the cliché says the chief goal in business is profit, for many of us, that simply isn’t true.
Making A Match
Rather, like many businesses, and small ones in particular, the intention is to provide the universe with something that helps and supports others. A fridge magnet may not seem like a huge offering in comparison to a customised prosthetic limb, but they both help people. If someone sees your magnet every time they go to make breakfast and it makes them smile, your art has served its purpose. You have done them a service by brightening their day and they have supported an independent artist, based on shared values of art, or humour, or authenticity.
That connection goes even further, to a degree, with services. With most services, be it counselling, product printing, harp lessons, legal aid, or any other of the billion possibilities, both sides of the contract must work together. A relationship must be formed, and while that may be said of all business partnerships, I’m talking about something deeper.
What I want to highlight is the value of a connection between both parties; a relationship that has been formed based on shared intentions, values, and beliefs. It is one that is nurtured, not only through common goals, but shared drive and passion to reach said goal.
Just like a romantic relationship, it works best when you both want the same thing for the future. If one person dreams of marriage while another is just looking to date around, it’s very unlikely that their relationship will work in the long run. On the other hand, if all parties are working towards building a family, buying a home, and settling down, their future together looks much more promising!
Finding Your Fit
Of course, this doesn’t mean that it will always work out, in romance or business. Sometimes we want the same things, but it just isn’t the right fit. Working towards a shared goal in opposing ways may not offer you that same connection as striving for an end with someone whose behaviours, views, and values match your own.
That isn’t to say that opposites can’t work together! But working with someone who gets you? The joy and ease that come from working in tandem with those on your wavelength makes the relationship-building all that much more worthwhile. I follow this idea myself when I seek to attract dream clients. Finding those who share my outlook and energy not only allows my clients and me to connect on a professional level, but often, we end up becoming friends. This is invaluable, as the relationship is built on trust and understanding.
In It For The Long-Haul
Another benefit of a soul-aligned business partnership? It can, and often does lead to long-term partnerships. Nurturing relationships with your both your business partners and clients assures them that you aren’t simply in it for profit. You aren’t just jumping from one option to another, hiring, firing, and cutting ties, looking for the cheapest way to get stuff done. Instead, you are actively working with someone you trust – who trusts you – building loyalty for future projects together!
An Online Relationship
So how does this relate to your website specifically? Well I’m glad you asked!
If I haven’t said it enough already, a website is integral to to the growing business. It’s an invaluable tool and necessary platform for most, if not all companies. Your site should work for you and your customer. That means it should have a simple but comprehensive structure, follow efficient navigation pathways, allow for easy and accessible use, and provide website users with all important information.
Besides good, solid bones to structure your website, typical pages, widgets, and forums, and extras like an online shops are expected and often necessary. Just as important though? Having a website that truly represents you and your business, inside and out. Besides the basics, ie. product info, service description, layout etc., offering something more to your clients can help build that aforementioned (and undeniably valuable) personal connection.
Falling Head Over Heels
Basic isn’t bad! Simple is sought after! But when someone offers you something more, something that makes your heart sing, you remember it. Rather than presenting yet another “basic” website to the world, adding your own heart and soul into the mix makes a world of difference.
Showing the world what your all about – your goals, your hobbies, your passions, your energy, even your pets – lets people see the real you, allowing for those with the same interests and ambitions to find you and reach out. Making yourself visible to others, showing transparency, and inviting people into your life shows that you are open to building relationships. You’re trusting the world to get to know you, and in turn, taking action to attract likeminded entrepreneurs. It’s active manifestation!
We Need To Talk
Having a web designer on your wavelength bolsters this in many ways. It’s the first step in transforming your business from just another shop or service, to something built on a foundation of trust and communication. Clear communication is paramount to any personal or professional relationship.
In a romantic relationships, things fall apart when lines of communication aren’t open. Why would it be any different in business? If you are asking for one thing, and you web designer is pushing for another, and neither can compromise, that isn’t simply because one or both parties are stubborn. There are reasons behind our actions, and it is likely that your designer is steering you in a specific direction for a certain purpose. But if you don’t understand why, and they are unable to elucidate, there is likely a break in communication.
Moreover, if they can actually explain it to you, but you still can’t see eye-to-eye, the issue may not strictly be communication, but a lack of deeper understanding. Yes, they might get which colour-palette you chose or what option you want in your drop down menu. But if they can’t see the intention behind your endeavour or relate to the needs of your clients, the work they put in may not reflect that deeper purpose.
Making It Work
To the unengaged contractor, your website is just another project. You’re just another means to an end; that end being a paycheque. But when you connect on a deeper level, the work becomes so much more than just a business interaction. It isn’t about money, or even the success of completing a project. It’s about building and nurturing a relationship with someone with whom you want to continue working. You’re in it for the long-run.
And this isn’t just true of web designers. Your graphic designer, manufacturers, printers, producers, staff; it all matters. This isn’t some one-off print job, but the beginning of a long-term relationships. And work with graphic designer who really gets your vibe and shares your energy? The difference it makes is visible, almost tangible, to your and your customers.
This is about more than success and profit. This is about working with those who share your vision. This is about putting something into the world that you can be proud of. Cheap options and cutting-corners might save you a bit of capital, but if it’s at the sacrifice of your ideals and integrity, it isn’t worth it.
Another positive aspect? The opportunity to meet likeminded entrepreneurs. A solid trusting partnership with one fellow business may lead you to meet others on your level. It creates a network of possibilities that will only continue to grow.
A Dream Come True
From your logo, to your website, to all your marketing, it pays to have someone who understands you. When you share the same goals, have the parallel values and intentions, and put the same energy out into the world, it’s way more likely you will produce good work, because you are on the same path. From both the business side and a personal standpoint, you’re working towards the same thing.