Why is it important to spread out your SEO efforts?

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Why is it important to spread out your SEO efforts?


SEO is a long game. It’s a tool meant to help you reach both qualitative and quantitative web traffic goals. As with any goal, reaching traffic targets takes time, focus, and effort; you can’t just publish a website and be done with it! But there’s more to it than adding keywords to a list.

It isn’t a one-time thing, but an ongoing process that will make your site more visible to your target audience and deliver relevant, high-value traffic to your website. Here are some tips and tricks to improve your SEO game, no matter how you play!


Update Frequently

While there are many different methods to increase the visibility of your website, some overarching practices benefit any SEO plan. Updates attract web crawlers that track, review, and analyze your site.

Frequent updates mean frequent tracking. The key here? Ensure the updates are necessary and relevant. Simply updating for the sake of updating may attract web crawlers, but if the content isn’t pertinent to your website, the update may be treated as negative, you may be penalized, and your search ranking lowered.

As long as the updates are relevant and high-quality, they will be counted as a positive vote towards your website, raising your ranking, which, in turn, increases your visibility!



Be Natural

There are lots of “quick-fixes” you can try to raise your search engine rank. Keyword stuffing, link farming, the aforementioned irrelevant updates, and many other practices can boost your rank quickly, but often go against search engine guidelines.

Basically, anything considered Black Hat SEO should be avoided. Again, if it’s caught by a web crawler, your website will be penalized and your search ranking lowered. 

Bot-run SEO is considered Black Hat. SEO requires real work and bots are an easy way out. Google prefers updates done by humans as there is a level of legitimacy to them. While web crawlers rank human-managed websites positively, crawlers aren’t always accurate. If you do all your SEO at once, it could be misanalyzed as “unnatural”, lowering your rank. A well-planned timeline of relevant updates not only keeps you organized, but signals to Google that a real person is behind them.


Give It Time

Reaching goals takes time. You have to constantly work at it. Whether it’s running a marathon, saving for purchase, or playing the bodhran, there is no immediate payoff. You have to train for a marathon, savings add up slowly, and learning an instrument requires practice. In each case, you have to put systems in place to help you reach the goal. Most importantly? You have to devote time.

The same can be said of SEO. There is a learning process. Different websites require different SEO plans and it may take a few tweaks before your plan works for you. As you edit and update your website, SEO best practices evolve and change. Some things become obsolete.

Digital industries are never static, as new technologies and innovations present themselves. You have to be able to adapt and willing to learn, constantly. Investing time, patience, and effort into achieving measurable goals will benefit your website in the long run.


Be Patient

As with most long-term projects, you will have to be patient in order to see the results of your SEO efforts. It may take months or it may take years. It can be discouraging to put so much work into something and not see results right away, but if you’re really investing the time and energy, little by little you’ll get closer to achieving your goals!

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