Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!
Are You Creating Quality Content To Boost Your SEO?
Search engines love regularly updated websites. Fresh, relevant content indicates that your site is “alive”, catching the notice of web crawlers. The more frequently a site is updated, the more often it is indexed, which in turn affects its search engine ranking. But excessive updates and an abundance of content mean nothing if the content isn’t high-value. As with many things in life, its a matter of quality over quantity.
What is high-quality content?
High-quality content is content that is current, relevant, informative, engaging, and valuable to your audience. Keeping these factors in mind when developing content can help you achieve higher search engine rankings and draw more traffic to your website.
It needs to be current.
When it comes to web content, there is little value to be found in redundancy. Following a set format and staying on topic are key to your brand, but recycling old information over and over becomes cumbersome, for reader and writer alike. Your readers want to know what is happening now!
Sharing breaking stories and industry news is a start, as they can be linked to high-traffic sources and include many keywords, both of which can increase site visibility to web-crawlers. Plus, it keeps your readers up-to-date!
But if news isn’t on brand for you, well-researched, topical, timely posts might be more your style. The key is to make it stand out! What new information can your site offer that can’t be found anywhere else? And if it can be found elsewhere, how is your content different? Another big tip to stay current: keep up with best practices!
Challenge: Choose three subjects related to your blog and brainstorm five different blog titles on each topic. That’s 15 opportunities for new content!
It needs to be relevant.
What is your focus? Whatever content you deliver should be relevant to your website, your brand, the services or products you offer, and the information you share. Many of us have looked for recipes online, only to have 50 paragraphs of story to wade through before the actual instructions. If it isn’t the information your audience is seeking, it can be needless.
Making the desired content the main focus allows readers to find what they are looking for quickly and efficiently. This can build trust with your audience, as you deliver results without all the song and dance. That being said, it’s a sweet way to personalise a blog and connect with readers, if that is in line with your brand. A consistent brand identity is reliable and easy to recognise.
Content should parallel and support your website objectives. Posting for the sake of posting will serve neither you, nor your readers. While it may boost visibility, if the content doesn’t satisfy demands, scrap it!
Challenge: What is your website’s core message? Compare it to past content, old and new. Does it fit with your brand-identity? Write down what works and what doesn’t, what feels genuine, and what was just for a self-imposed word-quota?
It needs to be informative.
Think about what you are presenting. Is it a story? A lesson? A how-to guide? What sort of information are you sharing and why is it important? High-quality content should serve the interests of the target audience, whether they are looking to learn and develop new skills, market products and services, gain confidence, or keep up-to-date with current affairs.
A fundamental aspect of quality content is accuracy; fact-checking and research are essential. This benefits your readers foremost, but it can also be a great asset to you. Linking posts to reliable sites and credible info can increase the chance of your site being indexed, along with its search ranking.
More importantly, it positions you as an authority, building trust between you and your readers. And a strong, trusting relationship is key!
Challenge: Make a list of reliable resources you can link to. This can be authorities on different topics, blogs you follow, people you look up to, your preferred news sites, etc. The list goes on! Keep them handy for inspiration, information, and linking in the future. Some of my favourites are:
It needs to be engaging.
What could be worse than a boring blog? Well, many things! But you can avoid boring blogs. Simply don’t read them. That is great for readers, but not so much for you. Appealing to an audience is paramount to quality content. This doesn’t mean every sentence has to be electrifying.
A concise set of instruction is much more practical than a heavily-worded how-to guide. If it needs to be simple, keep it simple. But don’t be afraid to step outside the box when appropriate. A comprehensive blueprint will prove more useful than a loose list of parts.
Know your audience well so you can implement a content strategy that meets their needs. Captivate your readers; excite and inform them! That’s what makes your website memorable and brings readers back.
Challenge: Choose a topic and brainstorm five different ways to present the idea. Don’t just write a list though; research and develop your ideas. Change up your tone, present a cool infographic, conduct an interview, the list goes on.
It needs to be valuable.
The most integral part of your site is what it offers. What does it provide to your audience? Be it knowledge, news, lessons, or entertainment, it was created with an intention in mind and should serve a purpose for both you and your readers.
Content should be in line with your site’s objective. That’s not to say you can’t veer off the beaten track now and then. A diverse line-up of topics can grow your following and allow for a wider range of keywords to be dispersed through your content. But use your discretion with keywords. Only include when necessary, natural, and relevant.
Of equal importance is to avoid excessive posts and updates. It’s easy to get carried away, but a few high-value posts have more worth than many frequent updates. What is integral is finding the balance!
Challenge: Brainstorm ways in which your content could change or evolve. What new avenues could prove valuable to your current audience or diversify your followers, while still staying true to your brand-identity?
Without content, a website is just a blank page. You can add as much as you want to it, but if the components don’t enhance the overall value, it’s just dead weight. Don’t let it drag you down! Be discerning with your content.
You might have to experiment a bit before you find something that resonates with you and your following. Try things out and see what works for you.
Once you have a strategy for creating and delivering high quality content, the regular and valuable updates to your website will continue to improve your search engine rankings.