Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!
What is your online presence really missing?
From your website to your social media channels and email marketing, your online presence should be one big coherent part of you.
Everyone wants to learn and implement the latest growth hack, messaging bot and sales funnel. While I do believe that so many of those have a valid place in the intricate puzzle that is your overall online presence, I also believe there are two main places where brands and businesses really miss the mark with the core of their online presence.
Are you thinking about these points within the context of your website and digital marketing?
People crave connection. There’s a lot of negativity that floats around about the internet and how social media taints our perception of ourselves, other people and makes us compare ourselves to others. I am as guilty of that as the next person sometimes, but I also think the amount of connection and community we gain from being online is absolutely huge and not to be ignored.
Websites and digital marketing used to be a lot about ‘look at us! Look at what we can do! Come to us instead of our competitors!’, or rather, based on push marketing.
Does that type of website grab you? Do those posts make you stop scrolling on Facebook?
I didn’t think so. Me neither.
Given that everyone craves connection and community, there are two massive things I think many businesses don’t think about in the context of their online presence.
1. Focus on what your ideal client struggles with and how you can help them with their problems.
Instead of talking only about your business and all the amazing things you’ve achieved, pinpoint your customers struggles and speak to them in their own language.
It can be really easy to think that people know more than they do, or that you’re explaining things to them in a much too simple way. There’s a reason they need you though! And you can help serve them by showing them exactly how you can help them.
Often people know they need help, but not exactly what they need from you. If you can show very clearly that you know what they’re struggling with, it will clarify everything for them and also give them confidence in their decision to work with you.
Too many businesses have their entire website copy and digital content tailored to speak only about themselves, and not more about their customers. In fact, the majority of everything you do online should be about your customers and to show that you understand them and how you can guide them to a solution.
2. Be yourself! Be social and make connections.
There are also many posts floating around right now about vulnerability and authenticity. There is a reason for this though, and so much to be said for being yourself, online and off!
You’re never going to please everyone. It’s not possible! And you can’t be everything to everyone either. By being yourself, you’ll attract the type of clients you would love to work with. You’ll also repel people who don’t agree with your point of view and the content you put out, but be honest with yourself; would you really want to work with them anyways?
If you want to have a calendar filled with clients who light you up and that you can’t wait to talk to every day, don’t be afraid to show up as yourself. Because by being yourself online, you’ll connect with the people you’d love to hang out with in real life.
As for being social and making connections, many businesses often forget that the whole point of social media is to be social. And while worthwhile goals can be to makes sales on Instagram and book new people into your classes on Facebook, I believe that before all of that, we need to focus on building brand awareness and community through our online presence. Having a social media presence is necessary for any business these days, but if you’re not there to be social and make connections with your followers, you aren’t going to get very far when you try to put out a new offer or launch your latest course.
Are you guilty of forgetting these points?
How do you feel about your online presence? Do you have an overall strategy? Are you getting leads online and building an awareness of your brand? Are you creating a community and connecting with your customers?
If not, review your website and digital marketing content to see if you’re maybe missing the mark with your online presence.
Once you shift your perspective away from shouting about your own business to focusing on how you can help potential clients, show up as yourself and be a bit more sociable, you’ll find people will understand and relate to you on a whole new level.
What do you think? Are you good at this already or could your online presence use a bit of work? Get in touch with me if you need help.