Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!
Why is it better to send people to your website rather than your social media profile?
If you’ve followed me for any length of time, you’ll know that I always say you shouldn’t let not having a website hold you back from launching your business and getting yourself out there. It’s seriously one of the biggest excuses people use as to why they’re not going all in on their dream biz…
‘Oh yeah, it’s fun, I’ve been in business for a year and a half but I still don’t even have a website, so….!’ (sound familiar?!).
So in the meantime, if you can’t afford to invest in a website, it’s great to start with social media and use that for building your brand, doing market research, collaborating with others, finding amazing communities, etc.
But once you know your audience, your offer and are solid with your branding, having your own website is so much better than running your business solely on social media. Why, though?!
How using your own website rather than relying on social media helps elevate your brand
I promise this isn’t just another thing to add to the looooooong list of things to do that you carry around when you first launch your business. There’s enough things on there already! And if you aren’t quite ready to invest in your own website yet, this can be some food for thought that will help you know when you are ready to start looking for the best web designer to collaborate with.
1. You own it.
You may run your own social media pages, but you don’t own the platforms. Your accounts could get suspended, you could get locked out, they could shut down. The last one is maybe not highly likely, but still…you get the picture, right? You’re renting your space on social media platforms.
Don’t you think it’s more secure to build your business’s online home on your own website, where you’re running the whole show?! You own all of your content, you call the shots, nothing changes without your permission. It’s all you!
2. It looks exactly how you want it to look.
Instead of trying to customise your own page or profile on social media so that it looks how you’d like it to as much as possible, it will still in the end look just like Facebook, or Instagram, or Twitter, etc. Because that is the platform you’re on.
With your own website, every single part of it can look exactly how you’d like it to. This is even more the case if you have your branding done already or a really clear idea of what you would like your site to look like.
This even goes for things such as using Linktree in your instagram bio. Do you really want to have Linktree’s branding there when you’re trying to use it as your landing page?! Not really! What’s 100 times better?… using a page on your own website specifically for this so that you have only your own branding. This helps remind people who you are and keep them 100% clear about who’s website they’re on.
3. There’s no competition.
Do you want to constantly try and stand out on a platform with tons of other people doing the same thing as you? Or is it getting a little hard to stand out?
On your own website, you’re the star of the show. There’s no one else there competing for attention. It’s all about you!
You can have your website be more photo based, text based, include a blog, previous work, upcoming events…really, whatever you want. So rather than trying to shoehorn your business into a platform that may not necessarily be the best for showing what you do, on your own website you can show off exactly how you like and in a way that puts you in the best light. Minus everyone else that’s in the same niche on social media platforms who’s trying to do the same.
Having your own website lets you run the show
These are just a few reasons why having a website to show off your brand is better than using only social media.
So much work goes into preparation before the actual site build, and that can all be made much simpler when you’ve been in business long enough to be really clear on your branding, ideal client and goals. Bringing all of that to the table will give you a website you really love that truly represents who you are and what you do, which will make you even happier with your investment.
How about you? Do you only use social media to run your business, or do you have a website?