Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!
Is Your Website Giving Your Ideal Client The Wrong Vibe?
An Intro To Energy
People are reading your energy. That might sound kind of woo woo, but hear me out! Every person you meet exudes some kind of energy. Whether it’s their level of pep, a metaphysical essence, or simply their attitude, on a subconscious level, people register the energy of others.
Think about the feeling that is so present at a concert or live sporting match. There is a buzz in the air, an excitement that radiates from the crowd, and though it is intangible, it is also undeniable. You can feel the energy shift as soon as you step into that excited atmosphere.
Were you to suddenly walk into a contrasting venue, say a bank, you certainly wouldn’t feel that same excited energy! In fact, your own energy might drop to match. And if it didn’t and you stayed excitable, those around you might find issue with your buzzing demeanour. And who could blame them? They are opposing energies!
Stepping away from the positive/negative dichotomy, no one energy is better than another. A laid-back, esoteric type who values inner-peace over profit might not have the right energy to run a Fortune 500 multinational corporation, while the take-no-prisoners A-type with a super-strict schedule might not exude the right vibe for a yoga teacher.
That’s not to say it’s impossible. Perhaps the ambitious hippie type is a successful online entrepreneur, while the enterprising career woman has a side hustle teaching acro-yoga. Anything is possible!
More often than not though, people gravitate towards energy that matches their own. In careers, in relationships, in friend groups, heck, even in neighbourhoods! If you want a quiet lifestyle, you’re much more like to enjoy the countryside than the city centre. For others, being surrounded by tall buildings and bright lights brings them inspiration. The hustle and bustle energizes some, but drain others.
I may be repeating myself but I want to make it clear that it isn’t “one-size-fits-all” when it comes to energy. Different things work for different people.
Like Attracts Like
It’s true, they often do. But there is an argument here for like-attracts-like. As shown in many comprehensive studies, when we are with people we like (or people we wish would like us!) it is common to mimic them subconsciously. We may match their stance or copy their behaviour. Or we might try to get on their level, altering our attitude to reflect their mood.
Besides this psychological aspect, on a more conscious level, we seek out others who share our view of the world. We choose universities and like institutions of education that share our mindset, outlook, and life views. We hunt specifically for jobs with companies that share our values. We decide where to live based on our hobbies, lifestyle, and need or distaste for close community. Why wouldn’t it be the same in business? Like attracts like, yes, but moreover, like works with like.
Your Website + Your Energetic Vibes
You’re a soul-centered entrepreneur, walking the walk and talking the talk. You’ve got the business side on lock and a vibrant spiritual world, striking a perfect balance between work-life and the need for something deeper. Your clients know this; they know you. And while your work, or your mindset, or even your social media might reflect this balance, your website simply does not!
While that may not ring true for all of us, there is something to be said about authenticity. When your website isn’t a true representation of your energy, it can send the wrong message, leaving your clients confused and not sure of who you really are; a feeling that won’t really make them feel ready to jump in and work with you.
On a spiritual level, when you are your authentic self, you don’t have to worry about consistency because everything you do, say, and feel, along with your words, actions, beliefs, and values will be consistent across all aspects of your life and your being. Same with transparency. When you are living your truth, you aren’t censoring who you are and what you believe in. Everything is real. Everything is authentic.
On the web side of things, authenticity, again, is key, and active consistency and transparency are just as important. Your website isn’t just a part of your business but an extension of who you are, and an entity outside of your internal realm. It’s important to take the extra step to ensure that the vibe of your website is consistent with the energy you put out into the universe.
As a more tangible step? Ensure your products and services, your website, social media, and online presence, and your in-person energy are consistent. Show who you really are and what you really stand for, across platforms. This leads clients to see the real you, and the ones who share your vision find you.
Your Ideal Client
What is a soul-aligned client? It is someone whose intentions, goals, dreams, values, and energy match your own. They are the long-term clients; the ones who you are excited to work with! The ones whose work stirs up your passion and drive; whose values reflect your own.
This isn’t just a one-time, quick-turnaround contract, but an actual relationship you’re building. These are the clients you want to hold onto, and the ones who will be compelled to work with you.
Don’t Miss Out
Depending on what products or services you offer, clients may react differently to different energies. For example, if you’re selling custom rockabilly kitchenware, your chief audience likely expects a loud, lively, high-energy website, whereas if you’re a spiritual life coach, clients would likely lean towards are more esoteric, peaceful vibe.
Of course you need to know your audience, but it is just as important for your audience to know you.
If your website doesn’t reflect your intentions and values, it may not resonate with clients that share these same views. This, in turn, can lead to missed opportunities, as these clients are the kind of people who seek to work with those on the same wave-length as they are.
Designing your website to reflect who you are – that is, to reflect your intentions and values, and the energy you put into your work – will benefit both you and your dream client. First of all, it will attract clients who are living on the same plane as you. You are on the same wavelength, working towards the same goals and seeking the same results. You understand each other. That is a soul-connection. That is your ideal client.
Having the opportunity to work in tandem with someone who shares your worldview allows you to produce work, products, services, and offers that provide the same positivity and objectively necessary energy to the universe.
Feel The Energy
What makes a soul-connection? The feeling of sharing goals, beliefs, values, and interventions.
Shared energy lends itself to reaching shared goals, and the existence of shared goals begets shared energy. It’s a symbiotic relationship in the best kind of way.
Soul-aligned clients, those are the ones you want to work with. In turn, they are the ones who don’t just want, but need to work with you.
Your vibe attracts your tribe! So make sure your website is congruent with your energy and everywhere else you’re showing up online.