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Part 1: Fundamentals of Digital Marketing

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Part 1: Fundamentals of Digital Marketing

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This blog is the first in a five-part series all about digital marketing. In this post, we’ll look at the main elements that make up all of the pieces of a well-rounded approach to digital marketing

Digital marketing is an ever-changing landscape that requires a lot of time and attention. There are so many moving parts, it can become really easy to quickly feel totally overwhelmed and at odds with the whole process. Having a strong online presence and therefore a good digital marketing strategy is crucial to any business these days. We’ll look at how to create your own digital marketing strategy in another post, but for now let’s look at what exactly digital marketing includes.

Do I need to do digital marketing?

Now more than ever, the vast majority of the population is online. Currently in the UK, 75% of people access the internet every single day. Can you afford to let those connections and marketing opportunities pass you by? Since your customers are online, you should be too if you want your brand to be front of mind, and to do this you want to be online engaging with them. Chances are that most of your competitors are online too, and if you want to measure up against them you’ll need to have a strong online presence yourself.

How much digital marketing you do is completely up to you, but a strong strategy will include a little bit of all of the elements we’re about to look at. Effective digital marketing isn’t so much about putting all of your eggs in one basket (like spending all of your budget boosting posts on social media), but rather about being consistent, engaging with your audience, and building awareness over time. So ideally you’ll spend time growing your channels organically, as well as allocating some budget to paid ads. Some aspects of these elements will show quick and high engagement rates and ROI, while others will pay off in the longer term. I’ll go into each of these elements in more depth in separate posts, but for now let’s take a look at each aspect of digital marketing and what they mean.

What does digital marketing include?

1) SEO (Search Engine Optimisation)

Your website’s rankings within search engines such as Google. Everyone wants to be on page 1! And there are lots of ways you can work on your SEO. You can make a good effort when your site is being built to make sure your whole site is optimised for SEO, and you can also work on this on an ongoing basis as well. I really like this article for explaining some of the main SEO terms you’ll come across such as keywords, meta descriptions and alt text. People are realising more and more that, to show up close to the top of Google’s results, you need to invest in some good SEO work to make this happen. You should invest in a solution at least as a one-off to optimise your website, and ideally also on an ongoing basis if you want to keep improving with your rankings.

2) SEM (Search Engine Marketing)

This element of digital marketing consist of paid ads on search engines. These are the paid/sponsored ads you’ll see at the very top of search engine result pages. The most common of these is Google AdWords, which allows you to set up paid campaigns based on certain keywords people are searching for. SEM can sometimes give quicker results than more long term SEO work, but isn’t always better. They require a lot of work to set up and to tweak on an ongoing basis, and depending on your niche your CPC (cost per click) can be high. There is much debate about how many people actually click through on paid results vs organic, and I like this article as well as this one to consider a few different views.

3) SMM (Social Media Marketing)

Put simply, social media marketing is increasing your brand awareness, spreading your reach and gaining new customers through social media channels. The most popular social media channels include:

– Facebook

– Instagram

– Twitter

– Pinterest

– LinkedIn

– Snapchat

Each of these social channels are unique, and they all have their own uses. As with all of these elements, social media can take up a lot of time. Not only do you need to create worthwhile content to post on a regular basis, there are now also many ‘live’ elements that are very popular within these social channels such as Facebook Live and Instagram Stories. Ideally, you’ll not only be posting out content but also spending time at least once a day engaging with your followers. 

Social media isn’t only about conversions, it’s about creating an online community with your consumers to engage with them and help increase your brand awareness.

Of course, one of your goals in marketing on social media channels may be to increase conversions, but I don’t believe this should be the end goal of the entire reason you are active on your social media channels. There is so much content and information out there for people to consume these days; you should want to connect with your followers and provide solutions to problems they have, not just post out fluffy content and never look in on your social streams or engage with people.

4) Display advertising

Display advertising is the use of visual display ads which are mostly banners and images. These are placed across webpages, and are based on the demographics you want your ads to be served to. Users click on your ad and are taken through to your landing page, which then hopefully results into a conversion. Check this out to get a more thorough understanding of the various kinds of display advertising, and look at its different aspects in more depth such as retargeting and the importance of a good landing page for your ads.

5) Content marketing

A popular saying in the digital world right now sums this one up well: ‘Content is king’. Essentially, content marketing is the creation of content to be used across your online channels. Pieces of content you can produce include:

– Blogs

– Videos

– Infographics

– Ebooks

– Podcasts

Content marketing is essential to digital marketing as it goes hand in hand with so many other aspects such as social media marketing and SEO. Without content, brands wouldn’t have many useful or interesting posts to share on social media or in email newsletters. Also, having ongoing and consistent content creation is essential to good SEO practices. Stop and think about how many articles, videos, lists, how-to’s and podcasts you consume in a day, never mind a whole week. Content is king because it’s everywhere, and with 84% of people in the UK accessing the internet on a regular basis, it’s really no surprise that it’s so important.

6) Email Marketing

Last but certainly not least, we have email marketing. Email marketing is used by brands to communicate with their audience. There has been more emphasis in the digital world as of late about just how important building your email list is. Think about it for a minute; how often do you quickly sift through your email inbox throughout the day? Do you check your emails more consistently than your social media, or maybe even take a social media break here or there for a day or two? With all of the social media algorithms, it’s easy to miss posts by brands that you maybe even love and engage with; do you ever sometimes go days or weeks without seeing any of their posts as they slip further and further from your mind?

Put in perspective, emails are the easiest way to directly reach your audience. The people on your mailing list have actually taken the time to type in their email address for you and say ‘yes! I want you to contact me!’, which means they’re most likely already interested in your service or product and think you have something of value to offer them. I’m not saying you should take advantage of your audience by sending tons of emails filled with coupon codes hoping for sales; you need to respect them and understand that they’ve trusted you with their email address. Send something of value! Give them a reason to look for your emails; exclusive free whitepapers, first dibs on any new offers you launch, or easy access to free ebooks. For the purpose of this post, it simply bears thinking about that emails have a click through rate of 3.57%, while with Facebook you can expect a click through rate of about 0.07%. If you’re not building your email list, chances are you’re missing out!

So where do I start?

Looking at all of these different elements of digital marketing can be intimidating, if not totally overwhelming. For now, I suggest even doing a bit of research and reading into what might be the best for your own brand or business, and deciding where might be a good place to start. You certainly don’t need to do all of these from the outset, but it has to be said that the best marketing approach is a well-rounded one. You won’t build an authentic and fan-filled social media following by simply putting money behind ads without taking the time to engage regularly on your channels, and you won’t keep your audience on your mailing list by sending an email every single day with content that isn’t that valuable to them.

You can do as many aspects of digital marketing yourself as you want or have time to do, but the truth is that digital marketing, if done well, is very time consuming. There are many ways you can manage digital marketing on your own, but if you need help with your digital marketing strategy and execution then drop me a line! We can have a chat and see what you’re interested in, what problems you face regularly with your online presence, and how I can help take some (or all of) your workload off your hands so that you don’t need to worry about your online marketing for your business. 

Up next: best practice and pointers for SEO, SEM and display advertising

Keep an eye out or sign up to my mailing list to get the next part in this series delivered straight to your inbox, where we’ll delve further into all things search engine optimisation, search engine marketing and display advertising. As always, I welcome your comments and questions in the field below!

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WordCamp Edinburgh 2018

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

WordCamp Edinburgh 2018

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This weekend I attended my first WordCamp in Edinburgh! It was such a great experience, I wanted to post up a blog about it to encourage others to try it out and get along if it’s something you think you’d find interesting.

I recently discovered WordCamp (luckily right in time), grabbed a ticket last minute and decided to try and make it to both days of the event. To be honest, I’m pretty introverted and normally struggle to get along to social events like this by myself. It was immediately clear as soon as I arrived that I didn’t need to be nervous about anything. Anyone that’s into the WordPress community will know that it is such a welcoming, inclusive and easily accessible environment for everyone.

I had a really great weekend and met lots of new people, as well as meeting a few people that I’ve chatted to through some online freelancing groups. I think there can be so much negativity about social media these days, but seeing it manifest in these ways is awesome! It was so cool to meet and put a face to some of the people I see popping up in my Twitter feed and Facebook groups.

Talks on Day 1

There were two different rooms with a variety of speakers on over the weekend; a community track and a development track. I was tempted to move around but ended up spending the whole weekend in the community track, though it was really hard to choose between some of the talks.

Saturday morning kicked off with probably my favourite session of the whole weekend. Kenda MacDonald of Automation Ninjas gave a talk all about behavioural and buyer psychology and WordPress. Honestly, this talk blew my mind so much I’m not even sure I’ve totally digested everything she had to say yet! She spoke a lot about current trends in consumer behaviour and psychology, and how we as businesses get to a place that consumers want to be while still building on business needs. She also delved pretty deep into creating quality content to position your brand as well as how to make the most of marketing automation. There was so much to take in here, and I’m really looking forward to getting into their content to take it all in a bit more. I also had a quick chat with Kenda about how their company started and how they work, which left me feeling really inspired.

Next was a great talk about improving UX on WordPress sites by Neil Scott. I’m really interested in UX and have been thinking of looking into some training in this area so was looking forward to taking his talk in. Neil co-founded the monthly UX Glasgow meetups, and he gave a really great talk with tons of real world examples demonstrating general rules of good UX on WordPress sites. He was kind enough to have a quick chat with me afterwards and answered a few of my questions too. I’m definitely planning on getting along to their meetups; it looks like another great place to learn some more about UX and get advice.

After a quick coffee break, Claire Brotherton spoke about the user experience and accessibility of Gutenberg followed by a talk by Jeremy Davis about how to choose a plugin. Claire’s information and insight about Gutenberg was really interesting. I confess I’m late to the party here and actually haven’t looked at Gutenberg yet! It’s on my list to look at before it’s release in a coupe of weeks. The interface appears (to me) a little off-putting at first, but I imagine just as anytime a new version is released on a much loved platform, with time it will feel more normal. Jeremy’s talk was full of good, practical advice about choosing plugins too, and had lots of information about important points to keep in mind when you’re trawling through endless search results in the WordPress plugin section.

The last two talks of the day were by Ross Steedman and Steven Jones. Ross has worked with WordPress for years, and runs a design agency in Edinburgh. His talk was giving practical advice on WordPress after 10 years in business. It was filled with lots of great bits of advice on life and project lifecycles in an agency, and things that anyone who works in WordPress should know. Finally, Steven spoke about how to kick a WordPress project off the right way. This focused a lot on project scope as well as understanding a business’s requirements properly to be able to build them the perfect solution. His measured and exact approach definitely left me with lots of aspects to try and incorporate into my project management process and initial client work. As a freelancer, it’s also so cool and inspiring to hear from someone who’s been freelancing for so long.

At this point I had to skip the lightning talks at the end of the day and head home for a break before day 2!

Talks on Day 2

Day 2 kicked off a little later, and first up for the day was a practical workshop all about making a website given by Kayleigh from 34sp.com. This took us from the very beginning of how to set up basic settings, themes and plugins in WordPress. Definitely a great refresher to make sure you’re doing things right!

After lunch there was a panel discussion with Kenda MacDonald, Kayleigh Thorpe and Colin Gray about how to create amazing content on WordPress. I am all about the importance of quality content creation and marketing, so this was right up my alley. There was lots of great chat about how vital it is to create good, high quality long form content for your brand, as well as how popular good quality micro content is becoming. It’s so hard to keep up on something like marketing which feels like it’s changing all the time, and this panel about content covered a ton of bases and was really interesting.

The day finished up with an hour long Happiness Bar, where we got to discuss any problems we were having or questions we wanted to ask. I had a couple of problems on sites that I needed help with, and it was great to get someone to take a look with me. As a freelancer, it can get pretty lonely working on my own and solving all of the problems with anything on my own. Aside from that, it’s hard not having anyone to bounce any ideas off of and talk through things with! So it was really good to be able to talk to other designers and get some advice. I think heading along to monthly WordPress meetups would be great for this as well.

I’ll be back!

All in all, my first WordCamp experience was such a positive one. I learnt so much and had such a fun time geeking out about all things WordPress all weekend, I can’t wait for the next one! I’m feeling excited, inspired, and totally shattered. Worth it for a great weekend! I’ve got a ton of notes and recordings to get through now, but I think I’ll leave it until later in the week once I’ve had time to let it all sink in a bit.

Have you ever gone to a WordCamp or WordPress meetup? What was your experience like? I’d love to hear from you in the comments below.

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7 Essentials To Discuss Before Your Website Build

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

7 Essentials To Discuss Before Your Website Build

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Getting a website built can feel a bit daunting at the beginning, especially if you don’t know much about what the process with entail. Who do you hire to build your website? How much will it cost? What will you need to provide, and will it be a lot of work for you? Having a clear expectation from the beginning about exactly what is required from both web designer and client can make or break your experience during your website build.

If clients don’t really know what to expect during a website build, it can result in a lot of stalling, builds never really getting off the ground and projects taking ages to complete. Frustrating for both client and designer, to say the least!

After all this, the client is most likely left with a website that isn’t a true representation of them or their brand, and one that won’t be very effective for them. If it is really clear from the outset what is required, you’ll enjoy the process of your website build much more, and end up with a website that is going to work for you, make a difference to your brand and help convert your users into paying customers and raving fans. 

Here are the top items you would ideally have (or at least know you’ll need to look work on) before starting your website build or redesign:

1) Website domain name

Your domain name is the URL of your website (i.e. marissawaitecreative.com). You can purchase this with companies such as 123 RegGo Daddy or Namecheap. You simply enter the domain name you’d like to buy and you can see different options of prices depending on the suffix (i.e. .com, .co.uk, .org etc). All you need to do is purchase your domain name here and keep a note of your login details with whichever company you’ve bought the domain with.

2) Website hosting

This is where your website and its content lives online. Every website needs to be hosted somewhere! There are several different types of hosting, which you can learn more about here. If you decide to try and build your own site with a sitebuilder such as Wix or Squarespace, your hosting will be included in your monthly plan with them. There are many good hosting providers I’ve used, and would be happy to recommend some for you to investigate. Many web designers also have their own hosting packages where you can also host your site.

3) Logo/branding

If you’ve been around for a while, you’ll hopefully have a logo! Some businesses may be more likely not to have a logo, such as freelancers or musicians operating under their own name. However, having a good logo and branding to use no matter what industry you work in is really important; strong and consistent branding will help you stand out as well as convey familiarity and consistency to your consumers. You’ll be more recognisable and they’ll know what to expect from you. It will help you stand out! Your branding includes different aspects such as your logo, colour palette, personality, tone of voice, style and typography. When working on your branding, it’s also helpful for your website design to discuss some of your unique selling points so that you can make sure these are highlighted for your consumers. If you want to learn a bit more about branding and why it’s so important, you should check out this great article.

4) High quality images

The images you use can make or break your website. Poorly lit, blurry images taken on a mobile phone aren’t going to cut it for your website, or be anywhere near the resolution and size they need to be. Using stock photos is a good alternative, and there are plenty of different sites where you can find lots of great photos, such as Unsplash or Adobe Stock. The best thing you can do though, is to have professionally taken photos ready for your site build. Having photos taken specifically to portray your own work, product or service will make a huge difference in properly portraying your business, and this is also another strong aspect of your branding. People can usually tell if your site is built solely with stock images, or if you have your own photos that show exactly what you do.

5) Written content

Written content is a huge part of your website that will take a lot of thought and probably be the most time consuming. You can do this yourself or hire a copywriter to do it for you. There will be pros and cons to each! If you have the time and are comfortable, you are the best person for the job. No one will know your ideal consumer as well as you do, so you will know more than others exactly what to say to them and how to speak to them. When writing, it’s important to keep in mind some SEO optimisation points as well as who your ideal consumer is. This can feel like a really daunting task! A copywriter will be more of an investment, but can also be really worth it. With a copywriter, you’ll pay them a fee to take care of all of your written content for you. If you look around, you’ll be able to find someone who is well-experienced in your industry which will go a long way in making your copy perfect for your website.

6) Your goals

Knowing your goals for your website is really important. Do you want people to sign up to your mailing list? Book you to play a gig? Buy a service or product you offer? Choosing one main goal for your site is most effective, and this will help dictate what your calls to action, user experience, and website design should portray. If your email list is most important to you, you’ll want to have this on every page and also look at some different sing-up options across your site. When you know what your goals for your website are, it becomes a lot easier to create a website that will help you reach them.

7) Analytics 

There is a wide array of different analytics you can plug into the back end of your website so you can measure and track your consumers and see how effective your site is. Analytics are really important so that you can see what does and doesn’t work on your site, and use this to continuously improve your online presence. Google Analytics is usually the first tool people start with. It’s easy to set up and plug into your site, and in your dashboard you’ll be able to see tons of useful stats such as how many visitors are on your site, bounce rate, which pages are most popular, what percentage of your visitors are on mobile or desktop, etc. You can check out another great article here about some different analytical tools available that you can use for your site. 

 

In conclusion

Sometimes people don’t realise that even if you hire a web designer/developer to build your site for you, the best sites will be made when you take the time and effort to be involved in (and enjoy!) the whole process. Knowing ahead of time what you’ll need to have ready for your build will help give you a head start on the process and set you up for a more enjoyable experience.

 

Get in touch with me if you’d like to talk about working on your website together!

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S’mug Coffee Bar

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

S’mug Coffee Bar

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S’mug Coffee Bar is a beautiful independent coffee shop in the west end of Glasgow. Their coffee is delicious, and even better, they know how to whip up a mean London Fog!

Joanna took over S’mug last year, and has been doing a great job. She’s been working on building her social channels and needed a new website built; the shop’s never had one before! You can imagine how many people are on Google searching ‘Glasgow west end coffee shop’ so we knew she had to be online to attract new customers.

I met with Joanna to talk over what she was looking for from her site, and get an idea of what she would like it to look like. I then went into the shop for an afternoon and did a photography session. We had a fun time arranging drinks and food while waiting for one of her expert baristas to serve up some amazing looking coffees and bagels for me to photograph. The main use for these were for the S’mug website, however all of my clients are free to use their photos wherever they like. (hint: it’s great to have a pool of nice photos to use across your social media and draw your customers to your site!)

On their website, we wanted to showcase their shop and make it easy for customers to find, while keeping them up to date with their menu and offers. They were a brilliant and easygoing client to work with, which made this project super fun and easy to keep on track time-wise as well. I would love to do more like this! Drop me a line here if you’d like to chat about a new project with me, or take a look at the S’mug Coffee Bar website here.

 

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Andrew Waite Music

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

Andrew Waite Music

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Andrew Waite is a brilliant accordion player and composer from the Scottish Borders. He plays in bands such as Dallahan, Fourth Moon, and Eliza Carthy’s Wayward Band. Full disclosure, he is also my hilarious brother in law!

 

Andrew has been working really hard as a musician based in Glasgow for several years, and as he was about to release his first solo album he decided he needed a new website to promote and sell his album. A lot of musicians use Bandcamp to sell their albums, but I thought Andrew wouldn’t have to pay their commission fees if he was able to sell his album on his own site. As a self-employed musician, seemingly small things like this can make a big difference!

 

 

Andrew and I looked at various site designs and concepts that he liked, and built his initial site for releasing his album and being able to sell it online. This will be a bit of an ongoing project as there are still pages he wants to add, however it was possible to get a simpler site together for the purpose of his album launch. We created a woocommerce shop to sell his album, and hopefully some others that he features on once he’s decided what he’d like to do.  Andrew also had some lovely photography done by Orla Stevens for his album cover so we used a lot of these for his site build. They were perfect for this, and very similar to my taste in photography!

 

In addition to his website build, I did some work on Andrew’s social media channels for him. Being away most of the summer months means he doesn’t have much time to update as often as he’d like, or to create and manage his Facebook ads. I optimised his Facebook page and then launched his album there, linking people through to his site. This included several promoted posts and new video releases, with the aim of getting a high amount of views on Facebook.

 

My background in folk music means a lot of my friends are musicians, and I have a knowledge of the scene and what it takes for people to be able to make a living as a musician. I would love to do some more work with musicians, and let’s be honest, beautiful photos and a nicely designed website that’s easy to update can really help bring in your enquiries and bookings. Drop me a line here if you’d like to chat about a new project with me, or take a look at Andrew’s website here.

 

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5 Reasons A Professional Website Is Important For Musicians

Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

5 Reasons A Professional Website Is Important For Musicians

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Being a self-employed musician means you can have so many plates in the air at any given moment. You need to be amazing at your craft and continue to grow and practice (which takes tons of hours, if not years!), be able to market yourself properly to get more work, be active on social media, be out networking and making new connections, book and organise gigs and teaching, keep track of your accounting…the list is endless. You get what I mean though, and I think this line of work is often much more difficult than musicians get credit for.

In recent years, having a notable online presence and being active on social media have become increasingly necessary for booking gigs, wether at festivals and venues or with your ideal clients for their wedding. Bands who don’t have a website and social media channels (or badly built ones) are simply harder to sell. If you’re not online in a big way, you’re missing out on a huge part of your potential audience; you’re missing out on being front of mind with both people who would be paying to come and see your gigs as well as the people who are going to be booking you for those gigs.

Having a social media presence is equally as important (and I’ll get to that in a different post!), but to reach your audience and market yourself properly, you need to have a well built website.  A one-page site with a list of (hopefully not outdated) gig dates, a couple of nice pictures, and a link to bandcamp doesn’t really cut it anymore if you want to command attention, show people who you really are and what your music is all about.

Any easy website builder (the likes of Wix or Squarespace) will absolutely do in the first instance if you need somewhere to start and can’t afford to spend any money on your website. But for a small investment in yourself and your brand, there are many reasons why a professionally built website can be infinitely better. Here’s my top reasons why you should make the jump and invest in yourself:

 

1. You won’t have as many technical glitches.

With this I don’t mean only having techy issues while building your site, but free website builders can come with an array of technical issues such as being extremely slow (they are often all hosted on the same servers), having unprofessional domain addresses (and then asking you to pay a more premium price for a different domain name), and irrelevant adverts popping up across your site. All of these can affect how professional your site looks, how well it works for you, and other factors like your SEO rankings.

 

2. Your websites will rank higher for SEO.

SEO is essentially how Google and other search engines rank you in their search results. SEO is a huge field in its own right, but there are a several reasons using website builders can be bad for your site’s SEO. Speed is a huge factor; having a slow website is largely penalised by Google (and also makes people a lot less likely to stay on your site). Having a good website structure is also essential for good SEO rankings, and lots of website builders create one-page scrolling sites. Search engines love when your website is well organised with good data and site hierarchy! Depending on your web designer, you should also get some good initial SEO optimisation with your website build that you wouldn’t get otherwise should you try to use a free website builder.

 

3. It will be easier for your brand to stand out.

If you’re a musician, you’d better believe your brand is important! When you hire a professional web designer, they should discuss your brand with you before they build your site. This includes important aspects such as your tone of voice, photos, and colour palette. Your website should be your online home where you’re able to get these important aspects of your brand across to potential agents and your audience. You want people to visit it and feel like they know you! Using a template on a website builder that everyone else is using won’t be as effective a way to get this across.

 

4. You’ll be able to have all the extras and extensions that you could really use to your advantage on your site.

Ideally you’d have social channel integrations, mailing list signups, social sharing and a shop on your site. Many musicians these days use Bandcamp, which is an easy way to set up and sell your products online. However, Bandcamp charge 15% for digital sales and 10% for merch. As someone who is self-employed, wouldn’t you rather avoid that if you could? If you use a web designer who can build you an e-commerce shop, you’ll be able to manage your whole shop directly in your website’s CMS and the only percentage you’ll pay is a small amount to a company such as Stripe, which allows you to take payments online.

 

5. You won’t need to spend your time figuring out how to build a website.

These days it’s possible for almost anyone to spend a few days or weeks learning how to put up a quick one-page site to get their info out there and have something to link to from social media. When you’re self-employed, you most likely always have a huge to-do list. Why not let someone qualified take care of your site building for you? As the saying goes, time is money, and you should be spending your time practicing, planning the logistics of getting to gigs, and working on new music rather than sitting at your computer for hours on end trying to piece together a passable website.

 

To sum it all up…

I understand that even at a low price, paying for a website can seem a bit much for a one man band. There are certainly reasons why piecing together a quick site is appealing, and there will be pros to doing that as well. However, if you want to be taken seriously by others you shouldn’t worry about taking yourself seriously, and making a small investment in yourself and your work. If you want to get ahead of the game and have a notable online presence, a well designed website will help you standout both to agents and audiences alike.

Get in touch with me here to have a no-obligation chat or get a free quote for your site. I’d love to hear from you!

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