Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!

5 Things You Need To Know About WordPress

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WordPress, Squarespace, Shopify, Wix, Weebly…there are so many different platforms you can use for your website! Where do you even start?!

All of the websites I build are on WordPress. I really love it but by no means think that it is always the best solution for each and every build. Every website is different and therefore you should work with a designer or developer that will produce exactly what you need and suggest the best solution for you.

There are many reasons I love WordPress so I wanted to share some of them with you so you can see why I love building on it, and hopefully learn a bit more about it if you’re trying to decide what you’d like your website to be built with.

Why exactly is WordPress so awesome?

Above all, WordPress actually has a totally amazing and really inclusive community all over the world. I didn’t realise quite how much until I went to WordCamp in Edinburgh last year, and feel like I got a tiny glimpse into why so many people love it. What an experience! It’s so fun to feel like a part of a bigger community. 

Aside from that, there are a few things to consider before you choose WordPress as your website’s platform. 

1.It’s easy for you to use your website once it’s live.

WordPress has a super user friendly CMS (content management system). This makes it easy for you to add blog posts and make small changes to your content as and when you need. If you have a good designer, they’ll either show you how to do this or offer you a monthly management service where they make small changes like this for you.

Also, because WordPress is open source and very popular (it currently powers around 30% of websites on the internet!), it’s easy to find tutorials and help with any problems you might run into. 

It’s worth noting here that many small business owners don’t ever touch their websites once they’re live. But if you care about your online presence and want to have a website that truly represents your brand, being able to post your own blogs and tweak and test your copy is an ability that you really need to take into consideration.

2. You need to buy hosting and a domain name.

A lot of people talk about how WordPress is free. While WordPress.Com is free, WordPress.Org is a self-hosted CMS (you can read more on the difference between the two here), which means you need to take care of the hosting yourself. There are a variety of  solutions for this, but most hosting solutions are usually paid for in a small monthly fee. You want to do your homework here and make sure you choose a reputable company with good support before you take out a hosting package with them! 

Another cost some don’t realise is your domain name. You’ll need to purchase this before you build your site, and you can even purchase multiple domain names to all point at the same site if you want. The price of this will depend on what domain name you want, and also on the ending (.com tends to be more expensive).

3. Themes can make or break your WordPress experience.

With WordPress, you can use or purchase any theme or plugin you need to build the website you want. There are so many to choose from, it can be totally overwhelming!

I often see people complaining about WordPress and certain styling or functionality, and the truth is that issue has come down to their theme. Anyone can build their own theme and sell it on a site like themeforest; you want to make sure you do your homework here and choose a theme that has been updated recently, is compatible with your version of WordPress, has good ratings and a decent download number. 

Basically, don’t blame WordPress when the problem you’re having is because of the theme you’ve used.

4. You need to keep it updated.

Here’s another thing you really need to know about WordPress; you need to keep it up to date.

Depending how your site has been built and what’s been used, this is easy to do and doesn’t take long. You need to update three main areas on your site:

  • Your theme.
  • Your plugins.
  • WordPress itself.

Luckily, WordPress makes this really easy for us and you get a notification every time you log in to your website and an update needs made. 

The important thing here, is that you keep on top of your updates to ensure there are no security lapses. Most designers and developers offer monthly WordPress packages where they will update and look after your WordPress website for you so that you don’t need to worry about it.

5. It’s SEO friendly.

Many people who have built their own sites on other platforms ask me about switching to WordPress as they hear it’s more SEO friendly. While having your website built on WordPress won’t magically improve your SEO results on it’s own, there are many aspects of WordPress that mean it is pretty SEO friendly straight out of the box.

It has proper HTML markup, SEO friendly permalinks (or pretty URLs, which we can talk about another time!), different heading tags, and many different plugins you can use such as Yoast or All-In-One-SEO to help you work on your onpage SEO.

WordPress also makes is super easy for you to create your own posts, which is a huge contributing factor in SEO. If you publish to your site regularly, Google knows that you’re giving more valuable information for your followers, which is something they love to see.

WordPress is the best!

All in all, there are many reasons why WordPress is awesome. For brands that want beautiful websites that also have the functionality they need to run their businesses, it can provide a really amazing solution.

Have any WordPress questions? Drop them below and I would love to help if I can.

I will leave you with this awesome infographic by WPBeginner

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