Hey! I’m Marissa, a freelance web designer and digital marketer. I love working with clients to take the overwhelm out of getting their business online. Thanks for stopping by and taking a look at my blog!
4 easy SEO strategies you can implement on your website now
SEO can seem like a bit of a dark art to some, but a general working knowledge of the basics of SEO can go a long way to helping you improve your website’s search engine results. If you don’t have the first clue about SEO and even thinking about it puts you off ever looking into it, check out one of my earlier posts here where you can learn a bit more.
When I’ve been working with some new clients recently, I’ve noticed some of the same questions about SEO coming up time and time again. I decided to compile my top 4 (most asked) easy SEO techniques you can implement on your website today! These are easy to do and if you haven’t looked at them yet, working on them will start to make a big difference to your site.
Easy tips to help you improve your SEO results
These are a bit of a mix for you to look through; some of these you’ll work on once, and some will be more of an ongoing effort. Here are 4 strategies you can start with today to help you work on improving your search engine results.
1.Optimising your image sizes
How quickly your website loads has a big impact on your SEO rankings. Optimising your images is one of the first things you can look at to improve that, and often something people don’t realise makes a difference.
If you have high res photos, they’ll likely be at least 5000 px wide. For images on you website, you’ll want them to be 1500 px wide, up to about 2000 px wide max. You can either adjust the size of your images before you upload them using something like Photoshop, or edit them in your image editor in your CMS (‘Media’ if you’re on WordPress). Alternatively, you can also try a plugin like Smush to help with this.
2. Use a variety of heading tags
In the text editor in your CMS, you’ll have a ‘styles’ dropdown where you’ll be able to choose from headings 1-6. Make sure you use a variety of these through your written content! Not only does it make it easier for Google to scan your content and keep it well-organised (which pleases the Google gods), but it makes it much easier for your users to consume your content.
Different headings and shorter paragraphs make it much easier for people to scan your content, see what it’s about, and choose what they want to read; they will likely completely skip over large walls of text.
3. Regularly updating your content
Google wants to give people the most relevant, up to date search results for their queries. If you Google ‘best Facebook ads strategies’ you probably aren’t going to want to read a blog post from 2015, are you? You want something more recent than that!
This is in part why having regularly updated content on your website is a necessity. It allows you to continuously work on other SEO strategies such as your keywords and internal and external links. On top of that, having new content is more interesting for your audience and a great way to provide value for them.
4. Researching and using keywords
Before you start to think about the written content you’ll have on your website, you need to research and think about what keywords you want to use. To put it simply, what are they search terms you want people to enter during their query to then find your website?
SEO is a long-term game, and putting keywords on your site won’t make you appear on page 1 of Google overnight, but think about them and work them in to your content in a natural way. As your website starts to move up the rankings and once its been live for a while, you’ll be glad you worked these in in the beginning!
You can look for volume of traffic by keyword using a tool like Google Keyword Planner while doing your research, and then keep track of keyword performance once your site is live using Google Search Console.
Putting these strategies to use
I hope these 4 easy changes you can make to improve your SEO are useful to you! You should be able to implement these easily yourself, or else discuss them with your web designer or content producer to discuss how you you can work them in to your overall strategy.
As always, I welcome your questions and comments below.
If you need help with your digital marketing strategy, I would love to hear from you; you can get in touch with me here.